Paramount streaming FYC screeners online – AWARDS ALLEY

By Sean O’Connell Are we seeing the future of For Your Consideration screeners?

Paramount Pictures will team with Deluxe Entertainment Services Group to provide online screeners for three of its Oscar contenders: “Rango,” “Super 8” and “Like Crazy.” According to a release, that makes Paramount the first major studio to stream its awards films online. The Visual Effects Society (VES) will be the first recipient of the online screeners, receiving them as early as Oct. 14.

The concern, as always, will be piracy. Deluxe and Paramount say they’ll be able to securely stream films backed by “unique watermarking of the content tied to the individual recipients with DVD quality picture and a controlled window of availability.” Works in theory, but we’ll see how it does in practice.

Paramount and VES both encourage voters to see films “in the best possible environment – a theatre.” But this is a major step toward keeping up with technology.

Quotes from interested parties follow:

“We are excited to present these films for online streaming and are hopeful that this will be a quality experience allowing us to offer more opportunities for our filmmaker partners to reachappreciative viewers,” said Paramount’s President of Domestic Marketing & Distribution Megan Colligan.

“We are delighted Paramount chose Deluxe’s digital screener platform. By continually expanding and customizing our services we are able to best support the rapidly changing needs of our entertainment industry clients,” said Michael Alvarez, President Deluxe Media Management.

“As the leading technology artists in the entertainment industry, we at VES are pleased that Paramount thought to come to us first to inaugurate this process,” said VES Executive Director Eric Roth.

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