October 20, 2016
        "Manchester by the Sea" leads the Gotham Award nominations                Tom Ford, Marc Platt and Kenneth Lonergan to be Honored at 20th Annual Hollywood Film Awards                Tom Cruise is in his action hero comfort zone with "Jack Reacher: Never Go Back"                "Moonlight" could be A24's big Oscar horse this year                Ewan McGregor steps behind the camera with "American Pastoral"                Hollywood Contenders: A second crack at Golden Globe predictions for 2016                "The Accountant" seeks to help give Ben Affleck another blockbuster                85 countries will be competing for Best Foreign Language Feature nominations at the Oscars                Tom Hanks to receive Hollywood Actor Award for "Sully" @ Hollywood Film Awards                "Certain Women" showcases Laura Dern, Kristen Stewart, and Michelle Williams                Ben Affleck is perhaps Hollywood's biggest and most diverse superstar                "The Birth of a Nation" looks to survive controversy and contend for awards                "The Girl on the Train" hopes to transport Emily Blunt to the Oscar race                "The Jungle Book," "Zootopia" and Craft Artists to be Honored at the 20th Annual Hollywood Film Awards                Ben Affleck's "Live By Night" officially is a 2016 contender        

Sherlock Holmes: A Game of Shadows gets two new character posters

HollywoodNews.com: Collider first posted these, but they are pretty self-explanatory. It will be interesting to see if Warner Bros. releases any more in the coming days, highlight Professor Moriarty (Jared Harris) Mycroft Holmes (Stephen Fry), or Sim (Noomi Rapace).

The cost that comes with casting a character as your prime villain is that you don’t get much mileage out of him/her from a marketing standpoint. Kudos to Guy Ritchie for not just going for the first big star to say yes, but as a result Warner Bros is stuck basically advertising a sequel that offers little in the way of anything different from the first picture. Ironically, this is the same (relative) problem that Paramount had with Iron Man 2, as it too was stuck with a villain that wasn’t quite iconic (Whiplash?) played by that box office-dynamo Mickey Rourke.

Obviously Iron Man 2 opened with $128 million two summers ago compared to the first film’s $100 million 3.5-day opening, so something went right. I’m sure Warner Bros. would be thrilled with a similar 28% jump in opening weekend grosses, which would net Sherlock Holmes: A Game of Shadows $79 million over its first three days. It will be interesting to see if Warner Bros. cuts a second trailer between now and December, and if so if they find a way to sell Moriarty to a mass audience.

To see the posters go to MENDELSON’S MEMOS

Photo by Warner Bros. Pictures

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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