May 23, 2017

“The Walking Dead” season 2 premiere breaks records with 7.3 million viewers

By Kim Palacios AMC’s newest star of prime time, “The Walking Dead,” broke a 10-year old record on Sunday when it drew 7.3 million viewers and registered a 4.8 household rating. The sci-fi/suspense drama follows a band of survivors who have inexplicably survived a virus that infected the rest of the human race, relegating them to become (or to become prey of) flesh-eating zombies.

The results are astonishing, considering heightened competition for ratings and the dozens of networks and competing lineups that have emerged in the past decade, all vying to entice a finite set of viewers. Yet, the second season opener of “The Walking Dead” drew 4.8 million viewers in the adults 18-49 demographic, 4.2 million among adults 25-54, shattering the record for a single drama basic cable telecast.

“The Walking Dead is one of those rare television programs that reaches both a core genre fan as well as broad audiences simply looking for a great, character-based story,” said AMC president Charlie Collier on Monday. “We’re so proud of and grateful for the amazing team on both sides of the camera who work so hard and is so committed to making this a unique programming event.”

The series’ October 31st, 2010 series premiere drew 5.3 million viewers and a 2.7 rating in the 18-49 demographic, the largest audience for any series premiere on cable last year.

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About Kim Palacios

Kim Palacios is a San Francisco Bay Area transplant whose epicurean tendencies are matched only by her wanderlust. While not covering food, wine, and luxury travel for her column on, she guest writes for Travel Writers Exchange and a number of other varied-topic blogs. She is quadrilingual and holds an M.B.A. in Finance (neither of which she uses much these days). While not mourning the death of free markets and grumbling about the tax treatment of Californians, she enjoys film, and all things Twilight.

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