July 27, 2016
        A Teaser Trailer for "Justice League" suggests a really fun blockbuster                "Blair Witch" and "Wonder Woman": Comic-Con unleashes a ton of buzz worthy Trailers                Hollywood Contenders: Looking at potential Best Actress contenders                "Star Trek Beyond" is a rare success for the 2016 summer movie season                The 2016 New York Film Festival will open with Ava Duvernay's documentary "The 13th"                Ryan Gosling and Emma Stone make us swoon as "La La Land" drops a luminous Teaser Trailer                "Loving" announces itself as an awards player with a great Trailer                Hollywood Contenders: New Oscar Predictions for July                Woody Allen has another crowd pleaser on his hands with "Cafe Society"                Hollywood Contenders: Looking at potential Best Actor contenders                Kristen Stewart shines in the sci-fi love story "Equals"                'Ghostbusters' is an excellent re-invention of the classic franchise                Hollywood Contenders: Looking at potential Best Director contenders                "Captain Fantastic" is one of the year's most pleasant surprises                This week brings an adorable bit of animation in "The Secret Life of Pets"        

“Modern Family,” and dozens of other shows benefit from Nielsen’s new ratings

By Kim Palacios

hollywoodnews.com: Ratings giant The Neilsen Company has finally taken steps to measure complete viewership—this means factoring in not only shows watched in real time, but also those watched later, via DVR. For many shows, the new system of measurement has proven to have an enormous impact on overall ratings and, in some cases, has decided whether a show will be cancelled or can stay on the air. For this set, millions of views are happening after the show airs, on DVR.

“Modern Family” is the frontrunner—in the first two weeks of the season, an average of 4.5 million viewers watched a recording of the show some time after it aired. This allowed the original rating—of 14 million viewers—to climb to 18.5 million viewers by this method of accounting alone. Other shows that benefited greatly from the new system included “Two and a Half Men,” “Gray’s Anatomy,” and “Terra Nova,” all of which saw their overall reach bolstered by upwards of 3 million additional DVR views.

For other shows with smaller viewership, the DVR views still have a critical impact. The show “Fringe” saw a 45% boost in total viewership when DVR views were considered. Contrast the fate of ABC’s “Charlie’s Angels” with that of “Pan Am.” Both had nearly identical live viewership, but “Pan Am” had more than twice the DVR viewership of “Charlie’s Angels.” Notably, “Charlie’s Angels” has already been cancelled.

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About Kim Palacios

Kim Palacios is a San Francisco Bay Area transplant whose epicurean tendencies are matched only by her wanderlust. While not covering food, wine, and luxury travel for her column on Examiner.com, she guest writes for Travel Writers Exchange and a number of other varied-topic blogs. She is quadrilingual and holds an M.B.A. in Finance (neither of which she uses much these days). While not mourning the death of free markets and grumbling about the tax treatment of Californians, she enjoys film, and all things Twilight.

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