October 23, 2016
        Hollywood Contenders: New Oscar Predictions for October                Nicole Kidman, Hugh Grant, Naomie Harris, Lily Collins get Honors at 20th Annual Hollywood Film Awards                "Manchester by the Sea" leads the Gotham Award nominations                Tom Ford, Marc Platt and Kenneth Lonergan to be Honored at 20th Annual Hollywood Film Awards                Tom Cruise is in his action hero comfort zone with "Jack Reacher: Never Go Back"                "Moonlight" could be A24's big Oscar horse this year                Ewan McGregor steps behind the camera with "American Pastoral"                Hollywood Contenders: A second crack at Golden Globe predictions for 2016                "The Accountant" seeks to help give Ben Affleck another blockbuster                85 countries will be competing for Best Foreign Language Feature nominations at the Oscars                Tom Hanks to receive Hollywood Actor Award for "Sully" @ Hollywood Film Awards                "Certain Women" showcases Laura Dern, Kristen Stewart, and Michelle Williams                Ben Affleck is perhaps Hollywood's biggest and most diverse superstar                "The Birth of a Nation" looks to survive controversy and contend for awards                "The Girl on the Train" hopes to transport Emily Blunt to the Oscar race        

Thoughts on the “Drive” trailer lawsuit

HollywoodNews.com: As sometimes happens, I commented on someone else’s blog (in this case, David Poland’s The Hot Blog) and what was supposed to be a random bit or two turned into a mini-essay. So for those so inclined, here is my ‘official essay on the Drive lawsuit’. Oh, here is the actual complaint for those who want details that I don’t feel like repeating. And try not to laugh when attorney Martin H. Leaf calls Nikki Finke a “respected film critic and “Hollywood insider”. Anyway, I do have some reviews up later this week, so apologies for the somewhat second-hand content. Enjoy.

It’s no secret I kinda hated Drive (review 01 and 02), but I did not even watch the trailer before seeing it, so one cannot conclude that the low (and highly unscientific) Cinemascore grade is directly related to the marketing (IE – majority opinion aside for the moment, it could just be that it’s not a good movie). I didn’t watch the trailer before seeing the movie (I had correctly heard that it was spoiler-filled), but if I had and thought the movie looked good based on the trailer, would I have a cause of action? Most trailers technically make the movie ‘look good’. If the studios have a bad movie, is merely advertising that film in a way that makes it look good a case for fraud?

If a trailer successfully makes a bad movie seem like a good one (like the second action-packed trailer to the 1998 Avengers, for example), is there cause of action? The Box received an ‘F’ from Cinemascore over opening weekend. Does that mean that anyone who bought a ticket on the basis that the trailer made the movie look good now has a cause of action? Is there a cause of action if a trailer contains a number of scenes that aren’t in the final cut of the film? That’s false advertising, right?

To read more go to MENDELSON’S MEMOS

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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