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“The Amazing Spider-Man” launches official Web site

By Sean O’Connell Christopher Nolan’s Batman sequel, “The Dark Knight Rises,” has been boosting most of the headlines on movie sites lately as the director unveils the first seven minutes of his anticipated blockbuster on IMAX screens and drops that menacing poster, with Bane (Tom Hardy) walking away from our hero’s discarded mask. Awesome.

But Marc Webb’s “The Amazing Spider-Man,” another anticipated superhero thriller coming out Summer 2012, is attempting to wrestle back some of the spotlight by stepping up its marketing campaign. This morning, Sony has revealed the film’s official Web site, and it’s loaded with engaging content. Click here to check it out.

Instead of teasing fans with a barebones site, Sony wisely stocked the “Amazing” location with a gallery or images (most of which you’ve seen, if you have been paying attention), character bios, cast and crew information, and details on the story, which continue to hint at the fact that Peter Parker’s parents – played by Campbell Scott and Embeth Davidtz – will play a significant part of this origin story.

They also hint at sequels, promising that Webb’s film will be “the first in a series of movies that tells a different side of the Peter Parker story.”

Let’s hope so, because we’ve been through Spider-Man’s origin on screen before, and most of us will want to get to the Lizard (Rhys Ifans).

“Amazing” stars Andrew Garfield as everyone’s favorite wall-crawler, with Emma Stone as his teenage sweetheart, Gwen Stacy. The franchise reboot will be in theaters in July 3, 2012. I’m pasting the latest trailer below, but I’d love to see a new one (maybe with Lizard footage) soon:

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