December 08, 2016

Seth Rogen’s “The Apocalypse” set up at Sony


By Sean O’Connell
Hollywoodnews.com: Seth Rogen has had a productive working relationship with Sony (“The Green Hornet” and “Pineapple Express” both crossed $100M worldwide), so it’s easy to see why the studio would take a chance on a Rogen pitch that will end up being his directorial debut.

“The Apocalypse” extends a short film Rogen wrote with his regular creative partner Evan Goldberg called “Jay and Seth vs. The Apocalypse.” The clip featured Rogen and Jay Baruchel playing themselves on the day that the world ends. It takes place in an apartment, as the actors plan their next moves.

THR, which reports Son’s interest, says the feature-length version of this story would pair Rogen and Baruchel with the usual suspects: James Franco, Jonah Hill, Danny McBride and Craig Robinson, all “playing themselves as they are stuck in Franco’s apartment in Los Angeles facing an apocalypse. The filmmakers also are hoping to populate the movie with cameos.”

The trade says several studios were interested in the project, which has a reported budget in the $30-40 million range.

Here’s an old. NSFW trailer for “Jay and Seth” that exists on the Internet. The movie could be a little something like this, though it likely will expand the concept (and leave the apartment).

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Photo courtesy of PRPhotos.com.

About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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