December 10, 2016

Studios snatch up Super Bowl ad spots


By Sean O’Connell
Hollywoodnews.com: During the Super Bowl, football fans gather around the TV to see which team will emerge victorious. My money’s on Tim Tebow, just because he seems to have the hand of guide guiding him around the field.

But movie fanatics pay closer attention to the commercial breaks, where major Hollywood studios pay top dollar to advertise their upcoming blockbusters. Often, we’re able to get a first look at summer tentpole films that have yet to ramp up their publicity campaigns.

The L.A. Times yesterday revealed that Paramount, Universal, the Walt Disney Pictures and Relativity have snapped up ad space for the big game. So, let the speculation begin. Which films will we see?

Well, Disney has Andrew Stanton’s “John Carter” (pictured above), which likely will be promoted to lure the male demographic to the sci-fi thriller. Paramount might go with “G.I. Joe” (also for the male demographic) and Universal could tease the action feature “Battleship,” by Peter Berg.

Relativity is expected to promote their Navy SEALs thriller “Act of Valor,” which casts actual SEALs in place of actors. Super Bowl crowds are likely to eat that clip up.

Who is sitting it out? 20th Century Fox, Sony Pictures, Warner Bros. and Lionsgate have chosen to hold off, even though the latter has “The Hunger Games” on the horizon (though that isn’t really for the Super Bowl crowd, so saving money on expensive ads makes sense).

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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