September 26, 2016

Super Bowl commercial: G.I. Joe: Retaliation brings the cheese

By Scott Mendelson

HollywoodNews.com: I liked G.I. Joe: The Rise of Cobra more than most people did, so it heartens me to say that this short 30 second spot feels more larger-than-life than the first full trailer. Point being, I don’t want a G.I. Joe movie that is ‘dark, gritty, and realistic’. Obviously having two genuine movie stars leading the pack will probably allow this picture to be taken more seriously than the last one, although it will be interesting to see how much Channing Tatum actually appears in this sequel, since he’s obviously being hidden in the marketing thus far. As I’ve said before, the most promising element is the fact that they are actually honoring the crazy cliffhanger from the first picture and frankly the fact that they are treating this as a sequel at all, as opposed to a ‘reboot’. Anyway, considering how much ink has been spent of late discussing the costumes for female characters in franchises like this, it is refreshing to see that Elodie Yung (Jinx) and Adrienne Palecki (Lady Jane) will be allowed to wear full outfits during their big moments. And Faran Tahir (allegedly playing Cobra Commander) once again returns to the Paramount franchise fold, having had small roles in Iron Man and Star Trek (he’s apparently a good luck charm). Point being, this does look like the kind of big-scale fun we want out of a G.I. Joe movie, so here’s hoping that Jon Chu pulls it off. The picture opens on June 29th, 2012. As always, we’ll see…

To read more go to Mendelson’s Memo

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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