August 31, 2015
        "Carol": Looking at potential Best Adapted Screenplay Hollywood Contender                What were the Ten Best summer releases of 2015?                Eddie Redmayne: The Danish Girl / Official US Poster                Carey Mulligan, Meryl Streep: SUFFRAGETTE New Poster                Spike Lee, Debbie Reynolds, Gena Rowland to Receive Academy's 2015 Governors Awards                Johnny Depp, Leo DiCaprio - Which acting contenders this year are most due for their first win?                "Joy" is the latest Jennifer Lawrence and David O. Russell project in the Oscar hunt                "Straight Outta Compton" is making the case for Oscar consideration                "The Martian": Oscar predictions for August                Rooney Mara: Looking at potential Best Supporting Actress contenders                Bradley Cooper will heat up the Oscar race in "Burnt"                "Carol" gets a Teaser that firmly puts Cate Blanchett and Rooney Mara in the Oscar race                Carey Mulligan is an Oscar contender                Hollywood Contenders for 2015 Best Actor: Leo DiCaprio, Johnny Depp, Tom Hanks, Eddie Redmayne, Michael Fassbender                Hollywood Contenders: 2015 Best Movie Blockbusters: Jurassic World, Inside Out, Mad Max: Fury Road, Fast & Furious 7...        

Sharon Stone Kisses Kathy Griffin at 2012 AARP Movies for Grownups Awards

By Beck/Smith

HollywoodNews.com: This week’s 2012 AARP Movies for Grownups Awards brought out many of Hollywood’s brightest luminaries — including Meryl Streep, Glenn Close, Martin Scorsese, Kenneth Branagh, Janet McTeer, Alexander Payne and still hot Sharon Stone — adding to the elegant event’s distinction as an Awards Season Must. As the New York Times put it, it seems that “the Movies for Grownups had finally, well, grown up.”

We applaud AARP’s persistent efforts toward breaking through the wall of ageism. Making those efforts in the ageism capital of the world — Hollywood — is particularly noteworthy. Here, ageism is not only accepted, it’s not only embraced, it is clung to with a ferocity that speaks of barely-hidden terror. (Think Demi Moore.) However, with the graying of the Baby Boom generation and other factors making moviegoers of age 50 and up increasingly important to box office revenue, more filmmakers and stars will be reaching out to the mature crowd. Next, we’d like to see Movies for Grownups on television.

Speaking of the TV side, the standard ratings classifications are archaic statistically — like using a mortar and pestle when you have a Cuisinart, with today’s technology offering far more sophisticated and meaningful data crunching capabilities. (David Poltrack, Chief Research Officer of CBS Corp. has long been trying to educate people about this.) And yet, we continue to see the phrase “the coveted 18-49 demographic” over and over and over again. (Lazy TV writers really should come up with at least one or two different adjectives besides “coveted.”) Networks and media continue to quote only the ratings for viewers under age 50. Yet the 55-plus audience reportedly reached 33 per cent of the adult population last year. In 2015, it’s expected to reach 36 per cent. That’s a heck of a lot of ignoring.

To read more go to www.becksmithhollywood.com

Follow Hollywood News on Twitter for up-to-date news information.

Hollywood News, Hollywood Awards, Awards, Movies, News, Award News, Breaking News, Entertainment News, Movie News, Music News

About Beck / Smith

Marilyn Beck and Stacy Jenel Smith are among America’s leading columnists. They’ve covered the Hollywood beat for decades — Elvis and “Easy Rider” through the Jonas Bros. and “Avatar” and all the stars and their triumphs and scandals in-between. Their Creators Syndicate column, Beck/Smith Hollywood Exclusive, is a source of top celebrity interviews and entertainment news in newspapers across the country as well as online. To read more about Marylin and Stacy go to BeckSmithHollywood.com

Follow us

Breaking Hollywood News   


UPDATES BY EMAIL

Leave a comment

You must be logged in to post a comment.