September 17, 2015
        "Black Mass" could get Johnny Depp back in the Oscar game                J.J. Abrams and Denis Villeneuve: Ten potential first time writer/director nominees for Oscar in 2015                Roger Deakins offers up some of his very best cinematography in "Sicario"                "The Martian" launches itself as an awards hopeful at the Toronto Film Festival                "Steve Jobs": Oscar predictions for September                "Sleeping with Other People" is one of the most charming films of 2015                Sandra Bullock looks like a contender in the Trailer for "Our Brand is Crisis"                Sam Smith will sing the theme song for the upcoming 007 film "Spectre"                Richard Gere is an under the radar Best Actor contender for "Time Out of Mind"                Telluride and Venice launch festival debuts into the Oscar race                “The Hateful Eight”: Looking at potential Best Original Screenplay Contenders                David O. Russell and Ridley Scott: Which filmmaking contenders this year are most due for their first win?                Telluride Announces 2015 Lineup - Steve Jobs, Black Mass, Suffragette                “Sicario”: Ten Films to see in September                Will Smith crusades for Best Actor in the "Concussion" Trailer        

Sharon Stone Kisses Kathy Griffin at 2012 AARP Movies for Grownups Awards

By Beck/Smith This week’s 2012 AARP Movies for Grownups Awards brought out many of Hollywood’s brightest luminaries — including Meryl Streep, Glenn Close, Martin Scorsese, Kenneth Branagh, Janet McTeer, Alexander Payne and still hot Sharon Stone — adding to the elegant event’s distinction as an Awards Season Must. As the New York Times put it, it seems that “the Movies for Grownups had finally, well, grown up.”

We applaud AARP’s persistent efforts toward breaking through the wall of ageism. Making those efforts in the ageism capital of the world — Hollywood — is particularly noteworthy. Here, ageism is not only accepted, it’s not only embraced, it is clung to with a ferocity that speaks of barely-hidden terror. (Think Demi Moore.) However, with the graying of the Baby Boom generation and other factors making moviegoers of age 50 and up increasingly important to box office revenue, more filmmakers and stars will be reaching out to the mature crowd. Next, we’d like to see Movies for Grownups on television.

Speaking of the TV side, the standard ratings classifications are archaic statistically — like using a mortar and pestle when you have a Cuisinart, with today’s technology offering far more sophisticated and meaningful data crunching capabilities. (David Poltrack, Chief Research Officer of CBS Corp. has long been trying to educate people about this.) And yet, we continue to see the phrase “the coveted 18-49 demographic” over and over and over again. (Lazy TV writers really should come up with at least one or two different adjectives besides “coveted.”) Networks and media continue to quote only the ratings for viewers under age 50. Yet the 55-plus audience reportedly reached 33 per cent of the adult population last year. In 2015, it’s expected to reach 36 per cent. That’s a heck of a lot of ignoring.

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About Beck / Smith

Marilyn Beck and Stacy Jenel Smith are among America’s leading columnists. They’ve covered the Hollywood beat for decades — Elvis and “Easy Rider” through the Jonas Bros. and “Avatar” and all the stars and their triumphs and scandals in-between. Their Creators Syndicate column, Beck/Smith Hollywood Exclusive, is a source of top celebrity interviews and entertainment news in newspapers across the country as well as online. To read more about Marylin and Stacy go to

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