“Twilight” DVD “Breaking Dawn” notches great sales figures
By Sean O’Connell
Hollywoodnews.com: “Breaking Dawn” is coming close to breaking “Twilight” DVD records, hitting – and subsequently flying off of – shelves.
Summit Entertainment announced that the home entertainment release of “Breaking Dawn – Part 1” sold an estimated 3.2 million DVD and Blu-ray units during its first weekend of release.
According to a release, DVD sales for the film are roughly 18% ahead of the opening weekend of the third film in the franchise, “Eclipse.” The film also performed well via digital platforms, notching approximately 50,000 Electronic Sell Through transactions, a 47% increase over its predecessor; and approximately 80,000 Video on Demand transactions, a 142% increase over ECLIPSE.
“The incredible fan support for the characters and story that author Stephenie Meyer has created never ceases to impress,” said Lionsgate Motion Picture Group Co-Chairmen Rob Friedman and Patrick Wachsberger in a statement. “We thank all of the fans for continuing their journey with us beyond the big screen and look forward to bringing you ‘Breaking Dawn: Part 2’ later this year.”
More from the release:
The home entertainment release plans surrounding THE TWILIGHT SAGA: BREAKING DAWN – PART 1 continue the franchise’s pattern of building community among fans by once again holding midnight opening weekend launch events at retailers including Target and Walmart. The two nationwide retail chains each offered exclusive versions of the DVD’s contents and packaging. In comparison THE TWILIGHT SAGA: ECLIPSE sold 2.7 million units on DVD and Blu-ray in its first weekend. The price point per unit for this release was higher than in past installments leading to increased revenue dollars related to the franchise.
THE TWILIGHT SAGA: BREAKING DAWN – PART 1 has grossed over $700 million worldwide at the box office to date since its theatrical release on November 18, 2011. The next chapter in THE TWILIGHT SAGA, THE TWILIGHT SAGA: BREAKING DAWN – PART 2 will come to theatres on November 16, 2012. Academy Award® winner Bill Condon directed both the first and second part of the two-part finale starring Kristen Stewart, Robert Pattinson and Taylor Lautner. The project, based on the fourth novel in author Stephenie Meyer’s Twilight series, was written by Melissa Rosenberg with Wyck Godfrey, Karen Rosenfelt and Stephenie Meyer producing.
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