September 29, 2016

Despicable Me 2 gets a trailer… uhmm

By Scott Mendelson

HollywoodNews.com: I’ve whined before about the inexplicable need to spend countless millions of dollars on marketing campaigns so far in advance of the film’s release that only the hardcore fans are paying attention anyway.

So here we have a teaser for Despicable Me 2, just over a year from its release date (July 3rd, 2013), with no known plot to tease. Universal is merely going with what it knows sells – the minions. The first film was smart enough to hold those characters somewhat in reserve despite their obvious appeal, and here’s hoping that the sequel will muster the same restraint.

I’m presuming that Universal didn’t spend too much cash putting together this minimalist teaser, so I won’t hold it against them.

Mendelson’s Memo
Despocable Me 2
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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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