Imagine the Future of Digital at SXSW
HollywoodNews.com: PepsiCo, the largest food and beverage company in North America, is creating rich experiences for attendees at South by Southwest (SXSW) 2012, across digital, music and film.
In its fourth year at SXSW, PepsiCo and four of its “billion-dollar” brands will be onsite, including a first-time appearance by Doritos and engaging activations from Pepsi, Mountain Dew and Brisk. During the Interactive festival, PepsiCo will host the What If? Unconference, where attendees will collectively brainstorm ideas about what the future might look like by applying digital solutions in surprising ways.
Photo Courtesy pepsico.com
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