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Kiehl’s Desert Run for amfAR

HollywoodNews.com: Kiehl’s Desert Run for amfAR, a motorcycle ride led by Kiehl’s President Chris Salgardo, will travel from Las Vegas to Los Angeles March 29 through April 2, 2012, to raise funds and awareness for amfAR, The Foundation for AIDS Research.

This ride brings together Kiehl’s unique 161-year-old heritage with motorcycles, its spirit of adventure and exploration, and longtime commitment to giving back to its communities and the cause of HIV/AIDS awareness.

Kiehl’s Desert Run for amfAR is also the debut of the latest bike in Kiehl’s motorcycle collection: a chopper designed and built by motorcycle designer Paul Cox. Kiehl’s president Chris Salgardo will ride the chopper for the duration of the ride, and will be traveling with Paul Cox, photographer Timothy White, and actor Grant Reynolds.

We’re hoping all will participate to continue to raise awareness for amfAR’s activities:

1.) In honor of Kiehl’s Desert Run for amfAR, Kiehl’s is introducing a Limited Edition Desert Run Travel Essentials Kit, an assortment of Kiehl’s best-selling travel size products, with 100% of Kiehl’s net profits from the sale of this product, up to $25,000, to benefit amfAR. The kit retails for $69.00, and features Amino Acid Shampoo & Conditioner, Ultra Facial Cleanser, Ultra Facial Cream, Creme de Corps, Midnight Recovery Concentrate, Powerful-Strength Line-Reducing Concentrate, Super Fluid UV Defense SPF 15 and Creamy Eye Treatment with Avocado. This set is available at all Kiehl’s stores nationwide and Kiehls.com. Come join us on the ride! If you’re in the vicinity, we invite you to one of the Desert Run stops for music and refreshments, to meet our riders, view the piece of art that is the Cox/Kiehl’s chopper, and learn more about amfAR’s efforts.

If you’re a rider yourself, please join us on the Desert Run Community Ride, Sunday, April 1, from Kiehl’s at The Grove to Kiehl’s on Robertson Blvd. Those interested in riding must e-mail CMcCarthy@Kiehls-usa.com to RSVP and for additional details.

For more information about the ride, TODAY AT 3 PM, visit http://www.livestream.com/kiehls for a live chat with with Chris and Men’s Health Fashion & Grooming Director, Brian Boye. (The video will remain on the site if you can’t make the chat.) And, be sure to follow @Chrisatkiehls on Twitter as he tweets from the road!

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