“Rise of the Guardians” new trailer
By Scott Mendelson
HollywoodNews.com: It’s no secret that Dreamworks films often turn out to be far more complicated than their marketing campaigns might imply. For example, Megamind’s marketing didn’t even hint at the jaw-dropping plot twist in the first twenty minutes, nor did it detail any of the major narrative turns in the third act or the ‘must there be evil to co-exist with good?’ subtext that made the movie more than just a gimmick. And Kung Fu Panda 2’s marketing sold easy-going comedy and stress-free action without hinting at the emotionally draining story at its core while Puss In Boots sold bawdy gags instead of trippy fairy-tale adventure.
So when I say this preview looks painfully generic, take it with a grain of salt. But judging just what’s on display, it’s a little disheartening to see a fascinating idea (a look into the lives of the various holiday-themed creatures of our modern American mythology) and use them purely as a springboard for a conventional action picture (uh-oh, Santa Clause, Tooth Fairy, and the gang have to stop a random villain!).
Again, I’m hoping there is more to the story, even while I’ll try to avoid as much spoiler information as possible. It’s no secret I hold Dreamworks Animation in very high regard, so I can only presume that they have something more up their sleave. Rise of the Guardians opens on November 21st, which is a new release date (Thanksgiving weekend) for a Dreamworks cartoon. As always, we’ll see…
To read more go to Mendelson’s Memo
Photos by Dreamworks
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