September 25, 2016

“Rise of the Guardians” new trailer

By Scott Mendelson

HollywoodNews.com: It’s no secret that Dreamworks films often turn out to be far more complicated than their marketing campaigns might imply. For example, Megamind’s marketing didn’t even hint at the jaw-dropping plot twist in the first twenty minutes, nor did it detail any of the major narrative turns in the third act or the ‘must there be evil to co-exist with good?’ subtext that made the movie more than just a gimmick. And Kung Fu Panda 2’s marketing sold easy-going comedy and stress-free action without hinting at the emotionally draining story at its core while Puss In Boots sold bawdy gags instead of trippy fairy-tale adventure.

So when I say this preview looks painfully generic, take it with a grain of salt. But judging just what’s on display, it’s a little disheartening to see a fascinating idea (a look into the lives of the various holiday-themed creatures of our modern American mythology) and use them purely as a springboard for a conventional action picture (uh-oh, Santa Clause, Tooth Fairy, and the gang have to stop a random villain!).

Again, I’m hoping there is more to the story, even while I’ll try to avoid as much spoiler information as possible. It’s no secret I hold Dreamworks Animation in very high regard, so I can only presume that they have something more up their sleave. Rise of the Guardians opens on November 21st, which is a new release date (Thanksgiving weekend) for a Dreamworks cartoon. As always, we’ll see…

To read more go to Mendelson’s Memo

Photos by Dreamworks

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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