The Avengers’ Smashes Records…$178 million

HollywoodNews.com:In the weekend before the official start of the summer season, four new releases, all of which were relatively smaller fare, all debuted to numbers ranging from not awful to genuinely awful (or example 4,321 on why comparing total weekend box office is stupid). The top film this weekend was once again Think Like A Man, which dropped a surprisingly decent 46%, earning another $18 million. The ensemble romantic comedy has now earned $60 million, putting it on track to be among the domestic bigger grossers of the first 1/3 of 2012.

If we’re specifically talking ‘black-films’, then the Tim Story picture is a few days from outgrossing every Tyler Perry movie save Madea Goes to Jail, which grossed $90 million three years ago (the second highest-grossing Perry film is the $63 million-grossing Madea’s Family Reunion). With a smaller drop and a larger second weekend off a $8 million-smaller opening weekend, it may pass that mark all the way to $100 million if it can hold onto screens as summer begins. It will soon surpass the $65 million gross of Barbershop 2, the $67 million gross of Waiting to Exhale, and the $75 million gross of Barbershop within the next full week. It’s also out-grosssed and/or will likely out-gross any number of higher-profile ‘white’ romantic comedies or dramas (the $81 million-grossing Dear John, the $84 million-grossing Stupid, Crazy Love, the $54 million-grossing New Year’s Eve, etc). Usually when a $12 million-budgeted film ends up flirting with $100 million, studios respond with sequels and/or star-vehicles for certain higher-profile cast-members. We’ll see if Hollywood again writes off this ‘unconventional’ smash hit as a ‘fluke’ or whether Kevin Hart, Gabrielle Union, and Meagan Good (among others) get any ‘bumps’ off this film’s unquestionable success.

To read more go to Mendelson’s Memo

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One Comment

  • May 1, 2012 | Permalink |

    Somewhat confused by the headline here…

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