April 19, 2014

The Avengers followed up its $18.7 million midnight haul with a $80.5 million gross for its first full day

HollywoodNews.com: Ten years ago we had the first $100 million opening weekend. Five years ago we had the first $150 million opening weekend. This weekend, we may be looking at the first $200 million Fri-Sun opening weekend. The Avengers followed up its $18.7 million midnight haul with a $80.5 million gross for its first full day. That’s the second-biggest single day on record, behind the $92 million opening sprint for Harry Potter and the Deathly Hallows part II. It’s also by far the largest single-day gross not counting midnight screenings.

Even if you negate the midnight haul, The Avengers still grossed $61 million during ‘regular business hours’. For example, The Dark Knight earned $18.5 million at midnight and $67 million for its first full Friday, giving it a $49 million ‘normal day’ Friday figure. Among the various single day champions in recent years: Harry Potter and the Deathly Hallows part II ($92m – $43m = $49 million), Spider-Man 3 ($59m – $10m = $48m), The Hunger Games ($67m – $19.75m = $48m), and The Twilight Saga: New Moon ($72m – $26m = $46m). As you can see, The Avengers is so-far actually far less front-loaded than all of them, meaning it is playing less like a heavily-anticipated geek-centric smash and more like a general audiences mega-hit. Point being, the three-day opening weekend record ($169 million for Harry Potter and the Deathly Hallows part II) is still very much in jeopardy.

To read more go to Mendelson’s Memo

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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One Comment

  • jack dumas
    May 6, 2012 | Permalink |

    good article, I was trying to make a similar point to some friends on Saturday in order to explain why I thought some critics were wrong to consider the Avengers a failure because it had not beat Harry Potter or Hunger Games. Thanks for the numbers, they provide a great perspective.

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