The Avengers followed up its $18.7 million midnight haul with a $80.5 million gross for its first full day

HollywoodNews.com: Ten years ago we had the first $100 million opening weekend. Five years ago we had the first $150 million opening weekend. This weekend, we may be looking at the first $200 million Fri-Sun opening weekend. The Avengers followed up its $18.7 million midnight haul with a $80.5 million gross for its first full day. That’s the second-biggest single day on record, behind the $92 million opening sprint for Harry Potter and the Deathly Hallows part II. It’s also by far the largest single-day gross not counting midnight screenings.

Even if you negate the midnight haul, The Avengers still grossed $61 million during ‘regular business hours’. For example, The Dark Knight earned $18.5 million at midnight and $67 million for its first full Friday, giving it a $49 million ‘normal day’ Friday figure. Among the various single day champions in recent years: Harry Potter and the Deathly Hallows part II ($92m – $43m = $49 million), Spider-Man 3 ($59m – $10m = $48m), The Hunger Games ($67m – $19.75m = $48m), and The Twilight Saga: New Moon ($72m – $26m = $46m). As you can see, The Avengers is so-far actually far less front-loaded than all of them, meaning it is playing less like a heavily-anticipated geek-centric smash and more like a general audiences mega-hit. Point being, the three-day opening weekend record ($169 million for Harry Potter and the Deathly Hallows part II) is still very much in jeopardy.

To read more go to Mendelson’s Memo

Follow Hollywood News on Twitter for up-to-date news information.

Hollywood News, Hollywood Awards, Awards, Movies, News, Award News, Breaking News, Entertainment News, Movie News, Music News

About HollywoodNews.com

Doing our best to bring you "The Pulse of New Hollywood®." Follow us @hollywoodnews

Follow us

Breaking Hollywood News   


UPDATES BY EMAIL

One Comment

  • May 6, 2012 | Permalink |

    good article, I was trying to make a similar point to some friends on Saturday in order to explain why I thought some critics were wrong to consider the Avengers a failure because it had not beat Harry Potter or Hunger Games. Thanks for the numbers, they provide a great perspective.

Leave a comment

You must be logged in to post a comment.