The Avengers followed up its $18.7 million midnight haul with a $80.5 million gross for its first full day
HollywoodNews.com: Ten years ago we had the first $100 million opening weekend. Five years ago we had the first $150 million opening weekend. This weekend, we may be looking at the first $200 million Fri-Sun opening weekend. The Avengers followed up its $18.7 million midnight haul with a $80.5 million gross for its first full day. That’s the second-biggest single day on record, behind the $92 million opening sprint for Harry Potter and the Deathly Hallows part II. It’s also by far the largest single-day gross not counting midnight screenings.
Even if you negate the midnight haul, The Avengers still grossed $61 million during ‘regular business hours’. For example, The Dark Knight earned $18.5 million at midnight and $67 million for its first full Friday, giving it a $49 million ‘normal day’ Friday figure. Among the various single day champions in recent years: Harry Potter and the Deathly Hallows part II ($92m – $43m = $49 million), Spider-Man 3 ($59m – $10m = $48m), The Hunger Games ($67m – $19.75m = $48m), and The Twilight Saga: New Moon ($72m – $26m = $46m). As you can see, The Avengers is so-far actually far less front-loaded than all of them, meaning it is playing less like a heavily-anticipated geek-centric smash and more like a general audiences mega-hit. Point being, the three-day opening weekend record ($169 million for Harry Potter and the Deathly Hallows part II) is still very much in jeopardy.
To read more go to Mendelson’s Memo
Follow Hollywood News on Twitter for up-to-date news information.