“The Avengers” sunk “Battleship” at the Box Office

HollywoodNews.com: Most box office write-ups written today or tomorrow will exclaim that ‘The Avengers sunk Battleship!’. The truth is that Battleship (review) sunk itself. The film was terrible, a mishmash of a thousand prior blockbuster films all meshed into a generic template that seemed like producers checking off a list of ingredients on a scientific formula.

More importantly, the marketing accurately conveyed this and audiences decided to either stay home or see something else. The assumption of global success, based on an arbitrary connection to a board game and $220 million worth of special effects surrounded by a stale concoction of used parts, was cynicism of the highest order. The fact domestic audiences soundly rejected it has to be cause for optimism. With John Carter and now Battleship (pity Taylor Kitsch, who stars in both but bears little responsibility), it appears that movie studios run the risk of indeed going broke underestimating the taste of the American public.

To read more go to Mendelson’s Memos

Photo courtesy Universal Picturs

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