April 16, 2014

“The Avengers” sunk “Battleship” at the Box Office

HollywoodNews.com: Most box office write-ups written today or tomorrow will exclaim that ‘The Avengers sunk Battleship!’. The truth is that Battleship (review) sunk itself. The film was terrible, a mishmash of a thousand prior blockbuster films all meshed into a generic template that seemed like producers checking off a list of ingredients on a scientific formula.

More importantly, the marketing accurately conveyed this and audiences decided to either stay home or see something else. The assumption of global success, based on an arbitrary connection to a board game and $220 million worth of special effects surrounded by a stale concoction of used parts, was cynicism of the highest order. The fact domestic audiences soundly rejected it has to be cause for optimism. With John Carter and now Battleship (pity Taylor Kitsch, who stars in both but bears little responsibility), it appears that movie studios run the risk of indeed going broke underestimating the taste of the American public.

To read more go to Mendelson’s Memos

Photo courtesy Universal Picturs

Follow Hollywood News on Twitter for up-to-date news information.

Hollywood News, Hollywood Awards, Awards, Movies, News, Award News, Breaking News, Entertainment News, Movie News, Music News

About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

Follow us

Breaking Hollywood News   


UPDATES BY EMAIL

Leave a comment

You must be logged in to post a comment.