September 26, 2016

Madagascar 3: Europe’s Most Wanted is Number One

HollywoodNews.com: As I often say, ranking is a relatively irrelevant stat that shouldn’t be used as a barometer for box office success. Both wide releases opened like rather well this weekend, and in this case the weekend gross of the second place film is arguably a more impressive achievement. Anyway, the number one film of the weekend was Madagascar 3: Europe’s Most Wanted (review) which debuted with a pretty big $60 million. That’s pretty close to the $63 million that Madagascar 2 opened with back in 2008 and the $61 million that the first film debuted with over its four-day Memorial Day 2005 opening weekend. I had theorized that the film might explode even higher due to the utter lack of kid pics this summer (ala The Lorax earning $70 million in March after months of no family films), but I’m not going to pretend that this debut it’s ‘disappointing’. It’s still a solid debut that’s right in line with the previous entries of the series, give or take inflation and the 3D bump. It’s almost identical to the $60 million debut of Kung Fu Panda in June 2008 and the $59 million debut of Dreamworks’s Monsters vs. Aliens in March of 2009. The film earned an ‘A’ from Cinemascore and while it’s not quite that good it is a lot of visually creative fun. That most kids are already out of school made the film’s Friday ($20 million) play like a proverbial Saturday, meaning that there was no Saturday jump ($22 million) as is sometimes the case with animated films. The film played 45% 3D, 56% female and 54% under 25 years old.

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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