July 24, 2016
        Hollywood Contenders: Looking at potential Best Actress contenders                "Star Trek Beyond" is a rare success for the 2016 summer movie season                The 2016 New York Film Festival will open with Ava Duvernay's documentary "The 13th"                Ryan Gosling and Emma Stone make us swoon as "La La Land" drops a luminous Teaser Trailer                "Loving" announces itself as an awards player with a great Trailer                Hollywood Contenders: New Oscar Predictions for July                Woody Allen has another crowd pleaser on his hands with "Cafe Society"                Hollywood Contenders: Looking at potential Best Actor contenders                Kristen Stewart shines in the sci-fi love story "Equals"                'Ghostbusters' is an excellent re-invention of the classic franchise                Hollywood Contenders: Looking at potential Best Director contenders                "Captain Fantastic" is one of the year's most pleasant surprises                This week brings an adorable bit of animation in "The Secret Life of Pets"                Aaron Eckhart has plum supporting roles in "Bleed for This" and "Sully"                "Cafe Society", "Captain Fantastic", and "Ghostbusters": Films to see in July        

“Brave” Hits Bullseye With $66.7 Million

HollywoodNews.com: Another year, another $60-$70 million Pixar opening weekend. Brave (review) is their thirteenth release, as well as their thirteenth number-one debut and their eighth film to open between $60 and $70 million since 2001. Brave, which attracted headlines due to the fact that it was Pixar’s first film with a female lead (and a female director until Brenda Chapman was replaced by Mark Andrews), opened with an estimated $66.7 million this weekend, putting it (for now) just above Cars 2’s $66.1 million debut and a bit below Up’s $68.1 million opening as the fifth-best debut in Pixar history.

Brave pulled in $24.5 million on Friday, which gives the film a 2.71x weekend multiplier, which is actually pretty low by Pixar standards. Still, it’s close enough to the 2.73x multiplier for Wall-E ($23m/$63m), the 2.68x weekend multiplier for Toy Story 3 ($41m/$110m), and the 2.64x weekend multiplier for Cars 2 ($25m/$66m) to avoid any alarm. Movies, even most animated ones, are just a bit more front-loaded these days and Pixar films tend to play like sequels in a popular franchise than stand-alone entries. In terms of total box office, there is always the chance that Brave could play like Cars 2, which (comparatively) flamed out with just 2.8x weekend-to-total multiplier ($191 million domestic) and end up below $200 million.

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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