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“Brave” Hits Bullseye With $66.7 Million

HollywoodNews.com: Another year, another $60-$70 million Pixar opening weekend. Brave (review) is their thirteenth release, as well as their thirteenth number-one debut and their eighth film to open between $60 and $70 million since 2001. Brave, which attracted headlines due to the fact that it was Pixar’s first film with a female lead (and a female director until Brenda Chapman was replaced by Mark Andrews), opened with an estimated $66.7 million this weekend, putting it (for now) just above Cars 2’s $66.1 million debut and a bit below Up’s $68.1 million opening as the fifth-best debut in Pixar history.

Brave pulled in $24.5 million on Friday, which gives the film a 2.71x weekend multiplier, which is actually pretty low by Pixar standards. Still, it’s close enough to the 2.73x multiplier for Wall-E ($23m/$63m), the 2.68x weekend multiplier for Toy Story 3 ($41m/$110m), and the 2.64x weekend multiplier for Cars 2 ($25m/$66m) to avoid any alarm. Movies, even most animated ones, are just a bit more front-loaded these days and Pixar films tend to play like sequels in a popular franchise than stand-alone entries. In terms of total box office, there is always the chance that Brave could play like Cars 2, which (comparatively) flamed out with just 2.8x weekend-to-total multiplier ($191 million domestic) and end up below $200 million.

To read more go to Mendelson’s Memos

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