Rebooting the Spider-Man franchise
HollywoodNews.com: It’s no secret that I have had major issues with the very idea of quickly rebooting the Spider-Man franchise. If the film was a smash, I have argued, then studios would basically spend the next few decades merely rebooting the same dozen franchises over and over again.
Well, the Marc Webb-helmed reboot is here, and it fails in fundamental ways despite not being an outright terrible film. It fails by both not being different enough from Sam Raimi’s Spider-Man and not being better than Sam Raimi’s Spider-Man. While it is preferred to view (and review) films in a vacuum, the circumstances in this case not only prevent that but discourage it. At its core, it is an unofficial loose remake of a prior film being sold as an ‘untold story’ while the studio attempts to sell used goods as a new product. It is astonishingly cynical gambit and the idea behind its construction turn what is by-itself a moderately entertaining superhero origin story into something downright insidious.