“Ted” and “Magic Mike” big box office opening
HollywoodNews.com: This weekend represented a shining example of the two best trends in mainstream moviegoing this year. As I wrote (here and here), we’ve seen a real upswing in both mid-to-low-budget mainstream fare that aren’t especially ‘tentpole-ish’ as well as a huge upswing in the number of R-rated films being released by the major studios.
As such, two of the four wide releases this weekend were both R-rated and all four were relatively small-scale and in 2D. That they mostly debuted to blockbuster numbers is an encouraging sign that not every movie need be a $150 million fantasy genre franchise entry. The top film of the weekend is also the best mainstream picture of the summer, as Seth MacFarlane’s Ted (review) debuted to a massive $54 million.
That’s the third-best debut for an R-rated comedy behind the $57 million opening of Sex and the City and the $87 million Fri-Sun debut of The Hangover part II. Among non-sequel/spin-off R-rated comedies, it topped the $44 million record debut of The Hangover and is the is among the top-ten best R-rated debuts of all-time. This is a massive win for all involved, bringing Family Guy creator Seth MacFarlane serious film-making clout, further confirming that Mark Wahlberg is an actual ‘put butts in the seats’ movie star and giving Universal something to laugh about.
Speaking of Wahlberg, this is his second biggest opening behind the $68 million debut of Planet of the Apes back in 2001, and it needs only cross $133 million to supplant The Departed as his third-highest grossing film (Planet of the Apes and The Perfect Storm earned $180 million and $182 million respectively)
To read more go to Mendelson’s Memos
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