The six-day $140 million debut of The Amazing Spider-Man

HollywoodNews.com: There are a number of ways to judge the six-day $140 million debut of The Amazing Spider-Man. First of all, in all but the most unlikely of circumstances, a film grossing $140 million in its first six days ($65 million over the traditional Fri-Sun weekend) is a pretty big financial success. For the record, the film played 44% 3D and 10% IMAX. The film earned an A- from Cinemascore and played 75% over 12 years old and 25% families with kids under 12. Of the over-12 audience, it played 54% were male and/or over 25 years old. Of the under-12s, 73% were under 10 years old and 65% were boys. While final figures won’t drop until Monday, the six-day weekend puts in between 25 and 30 among the biggest six-day totals.

On the other hand, as far as Spider-Man films go, it’s actually pretty weak sauce. Spider-Man 2 opened on this same holiday weekend back in 2004, earning a then-record $180 million in its first six days (with $88 million over the traditional Fri-Sun weekend, among the top-five opening weekends ever at that time). The first Spider-Man film opened in May 2002 to a then-record $114 million Fri-Sun debut, earning $144 million over its first six days of play, three of those days falling in the middle of the school year no less.

As for Spider-Man 3, it also broke the Fri-Sun record back in May 2007 ($151 million) before earning $176 million in its first six days. So factoring in inflation (Spider-Man – $196m, Spider-Man 2 – $229m – third best six-day of all time, Spider-Man 3 – $202m) and the 3D ticket-price bump, The Amazing Spider-Man sold far fewer tickets than its predecessors over its first six days of release. Point being, the Sam Raimi trilogy set box office records, while The Amazing Spider-Man merely exists as another relatively large-scale blockbuster amid a sea of preordained blockbusters.

To read more go to Mendelson’s Memo

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