September 29, 2016

Obama’s America $6.2 million doesn’t mean anything

HollywoodNews.com: Oh my, another film explicitly targeting an undeserved niche did exceptional business almost exclusively with that niche. In a sane industry that would be called smart business, but the studios tend to treat it as a *shock* and write it off as a fluke.

It was no shock to anyone paying attention during the week, especially when the film was announced to be expanding on over 1,000 screens this weekend. With the weak slate of new releases and little holdover interest, the market was primed for a solid debut for something preaching to a very devoted choir.

First as foremost, 2016: Obama’s America earned about 1/4 as much this weekend as Michael Moore’s Fahrenheit 9/11 did over its opening weekend on about as many screens eight years ago.

As not-president John Kerry can attest, even the most obscenely successful political documentary of all time ($23 million opening weekend, $119 million domestic total) didn’t help John Kerry defeat George W. Bush in the 2004 election (even if we can dispute the results in Ohio, Bush won the popular vote by three million).

So no, the fact that a directly-targeted group of anti-Obama moviegoers gave 2016: Obama’s America $6.2 million doesn’t mean anything more than the piss-poor box office of last year’s The Undefeated (essay) in terms of predicting an upcoming presidential election.

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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