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Daniel Craig wants a raise from Sony

This one is pretty simple. Daniel Craig allegedly (Hollywood Reporter) wants a raise for his appearance in Sony’s planned The Girl Who Played With Fire. Sony is refusing and may even be trying to wrangle a pay cut. Sony is allegedly digging its heels out of the desire to cut costs, as the first film grossed $232 million worldwide yet still barely broken even due to its frankly absurd $90 million budget. Had the film cost a more reasonable $60-$70 million, it would have been quite profitable for Sony. But it didn’t so it wasn’t. If we must see the two other chapters in the original series, then they damn-well shouldn’t cost nearly $100 million apiece. You could argue that Rooney Mara is an essential component of any sequel and should be hired even at a token higher cost this time around. But everyone else involved is expendable. Daniel Craig, whose character was as bland a male lead as you can ask for, is not a box office draw, period. If Sony sees fit to write out his journalist protagonist, I imagine it won’t affect the film’s financial fortunes one iota. Daniel Craig is one of countless actors who do just fine in a marquee role or a popular franchise but flounder elsewhere. If Daniel Craig wants a raise from Sony, he is welcome to ask for one for the next James Bond film. But outside of the 007 series, Daniel Craig isn’t a box office draw, period.

To read more go to Mendelson’s Memo

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One Comment

  • February 3, 2013 | Permalink |

    Sorry, but why do you believe those crap rumors so easily? Mara and Craig’s rep dismissed the rumor. Craig and Mara don’t even know when filming begins. At least Craig can’t shoot the sequel until the end of the 2014 for Bond 24. Mara has a lot of new projects. Fincher in talks for Gone Girl now. Craig and Mara hope Fincher shoots the sequel, Crag said he planned to attempt to persuade Fincher to sign on for the next film. I can’t believe Sony make the sequel soon, it’ll take two years at the soonest to begin shooting. Craig and Mara don’t know whether a movie is really made, so how does he/she negotiate with Sony? THR’s report was full of inconsistencies.
    I usually look forward to reading your blog, but I was disappointed in you this time for bashing Craig with based on the vague rumor. Sad.

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