Super Bowl Weekend… and the winner is ‘Warm Bodies’
Ah, Super Bowl weekend! Warm Bodies (review) can go from a $9 million Saturday to a $2.9 million Sunday and it’s okay! According to the studio, it earned $8.1 million on Friday, $9 million on Saturday, yet is expected to make just $2.9 million today.
Yes, I know today is the Super Bowl, but I’m always shocked by these mega drops each and every year. The film, which has an estimated $20 million debut, played 60% female (because girls like horror films too!) and 65% under 25, which means it is doing best outside of the stereotypical older male football fan who is already getting ready for the big game so it may end up with a slightly higher weekend total in the end. It earned a B+ from Cinemascore, with an A- from those under 25 and an A from those under 18.
Regardless, this is a solid debut for a film that easily could have played to the geek crowd exclusively. This is the kind of film that could have easily opened with $8 million over the weekend, as opposed to $8 million on its first day.
To read more go to Mendelson’s Memos
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