"Three Billboards Outside Ebbing, Missouri": October Oscar predictions                "Get Out" leads the Gotham Award nominations                'Blade Runner 2049,' 'The Disaster Artist' to be Honored at Hollywood Film Awards                Hollywood Contenders – Looking at Best Original Screenplay hopefuls                Todd Haynes explores the world of children with "Wonderstruck"                MUDBOUND and COCO to be Honored at Hollywood Film Awards                "The Killing of a Sacred Deer" pairs Colin Farrell and Nicole Kidman once again                "Wonder Wheel" closes NYFF with a commanding Kate Winslet turn                Sam Rockwell and Allison Janney to Receive Hollywood Supporting Actor and Hollywood Supporting Actress Awards at "Hollywood Film Awards"                Hollywood Contenders – Looking at Best Adapted Screenplay hopefuls                "Breathe" aims to return Andrew Garfield to Oscar contention                Mary J. Blige, Timothée Chalamet and the Cast of "I, Tonya" - Margot Robbie, Allison Janney, Sebastian Stan, Paul Walter Hauser to be honored at the 21st Annual "Hollywood Film Awards."                New Trailer drops for "Star Wars: The Last Jedi"                "Goodbye Christopher Robin" reveals the origins of Winnie the Pooh                Hollywood Contenders – Looking at Best Supporting Actress hopefuls        

Super Bowl Weekend… and the winner is ‘Warm Bodies’

Ah, Super Bowl weekend! Warm Bodies (review) can go from a $9 million Saturday to a $2.9 million Sunday and it’s okay! According to the studio, it earned $8.1 million on Friday, $9 million on Saturday, yet is expected to make just $2.9 million today.

Yes, I know today is the Super Bowl, but I’m always shocked by these mega drops each and every year. The film, which has an estimated $20 million debut, played 60% female (because girls like horror films too!) and 65% under 25, which means it is doing best outside of the stereotypical older male football fan who is already getting ready for the big game so it may end up with a slightly higher weekend total in the end. It earned a B+ from Cinemascore, with an A- from those under 25 and an A from those under 18.

Regardless, this is a solid debut for a film that easily could have played to the geek crowd exclusively. This is the kind of film that could have easily opened with $8 million over the weekend, as opposed to $8 million on its first day.

To read more go to Mendelson’s Memos

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