September 28, 2016

‘Identity Thief’ tops weekend box office again

I can’t confirm this offhand, but I’m pretty sure Snitch has the biggest opening weekend of all time for a film based on a Frontline documentary.

The ‘mandatory minimum sentences are evil’ action drama debuted with $13 million this weekend. That’s not a huge figure, but it’s above the sub-$8 million debuts from Sylvester Stallone, Arnold Schwarzenegger, and Jason Statham in the last two months. Lionsgate/Summit procured the film for just $5 million, so this is a solid win all-around. The picture played 77% 18-49 and 53% male, earning a B from Cinemascore.

The solid 3.17x weekend multiplier, especially considering the predicted Oscar drop today, means that the film may have legs and an outside shot at $45 million. It’s not a massive success, and it means that Dwayne Johnson needs a viable franchise to be ‘box office’, but for a film with nothing but The Rock to sell, this isn’t a bad debut at all (it’s higher than the $8 million debut for 2010’s Faster, for example). Johnson still has G.I. Joe: Retaliation next month and the sure to be *huge* Fast & Furious 6 on tap for May, so this almost qualifies as his “one for me” art film. It’s a good movie that I hope finds an audience and it’s clearly a better choice for action junkies than A Good Day to Die Hard.

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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