‘Identity Thief’ tops weekend box office again

I can’t confirm this offhand, but I’m pretty sure Snitch has the biggest opening weekend of all time for a film based on a Frontline documentary.

The ‘mandatory minimum sentences are evil’ action drama debuted with $13 million this weekend. That’s not a huge figure, but it’s above the sub-$8 million debuts from Sylvester Stallone, Arnold Schwarzenegger, and Jason Statham in the last two months. Lionsgate/Summit procured the film for just $5 million, so this is a solid win all-around. The picture played 77% 18-49 and 53% male, earning a B from Cinemascore.

The solid 3.17x weekend multiplier, especially considering the predicted Oscar drop today, means that the film may have legs and an outside shot at $45 million. It’s not a massive success, and it means that Dwayne Johnson needs a viable franchise to be ‘box office’, but for a film with nothing but The Rock to sell, this isn’t a bad debut at all (it’s higher than the $8 million debut for 2010’s Faster, for example). Johnson still has G.I. Joe: Retaliation next month and the sure to be *huge* Fast & Furious 6 on tap for May, so this almost qualifies as his “one for me” art film. It’s a good movie that I hope finds an audience and it’s clearly a better choice for action junkies than A Good Day to Die Hard.

To read more go to Mendelson’s Memos

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