‘Oz: The Great and Powerful’ has actual movie stars
There are $200 million fantasy spectaculars opening within two weeks of each other at the moment. If the $400,000 10pm/midnight figures for Jack the Giant Slayer is any indication, Warner Bros. is about to have its very own John Carter/Battleship ($25 million debut, $65 million finish, around $250 million worldwide at best). Conversely Walt Disney has let the embargo wall fall for its Sam Raimi-helmed Oz: The Great and Powerful, which is allegedly tracking to open at around $75 million.
There are a number of reasons why Sam Raimi’s fairy tale-redux is prime to perform better than Bryan Singer’s such attempt. For one thing, I can take my daughter to the one that isn’t PG-13 and doesn’t involve giants biting peoples’ heads off and/or setting them on fire.
Also helping is the strength and confidence of Disney’s marketing versus Warner’s “we know we laid a financial egg” trepidation. But perhaps most importantly, Oz: The Great and Powerful has actual movie stars. What? I thought the era of the movie star was gone and the proverbial movie star was a relic of a bygone era? Well… it’s actually only half-true.
To read more go to Mendelson’s Memos
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