Delaying the inevitable – “Jack the Giant Slayer”
As most of you know, Warner Bros. intended to release Bryan Singer’s Jack the Giant Killer in June of 2012 before pulling it from release, ordering reshoots and the like, and calling it a more kid-friendly Jack the Giant Slayer.
I don’t know what the film’s budget was prior to the date change and related reshoots, but it was probably a lot less than the $195 million that they ended up with. And for what? The film opened this weekend to $28 million.
If patterns hold for this kind of release, it’ll likely top out at $70 million domestic at best and around $250 million worldwide as a best case scenario. But point being, how much better of an opening could Warner Bros. expecting for a half kid-friendly/half dark-and-violent retelling of Jack and the Beanstalk starring absolutely no one of any box office worth? How much worse of an opening would Warner Bros. be looking at had it just gone ahead and opened it in June of 2012 as they intended?
Is it really worth the extra tens-of-millions of dollars that they ended up spending on the picture? Delaying the inevitable oftentimes merely gets you the same result at a greater cost.
To read more go to Mendelson’s Memos
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