Steve McQueen and a phenomenal ensemble cast help make "Widows" look effortless                "The Ballad of Buster Scruggs" offers something for every type of Coen Brothers fan                Updated Academy Award predictions for early November                Review Round-Up: "Dr. Seuss' The Grinch", "El Angel" "The Long Dumb Road", and "Outlaw King"                Taking a look at potential Best Documentary Feature contenders                "The Front Runner" is a terrific and timely film for right around Election Day                Hollywood Film Awards Marked the Launch of Awards Season                Taking a first crack at Golden Globe predictions                “The Favourite” and “The Front Runner”: Films to see in November                Awkwafina to Host 22nd Hollywood Film Awards                Review Round-Up: "Bodied", "The Nutcracker and the Four Realms", and "The Other Side of the Wind"                Rosamund Pike is a force to be reckoned with in "A Private War"                Black Panther, Incredibles 2 to Receive Hollywood Film Awards                "Boy Erased" has Joel Edgerton stretching himself as a prestige filmmaker                Rami Malek does his best to elevate "Bohemian Rhapsody" from being a standard biopic        

‘Oz: The Great and Powerful’ earned an impressive $2 million at 10pm/midnight last night

Let’s do the quick midnight math, shall we? Sam Raimi’s Oz: The Great and Powerful earned an impressive $2 million at 10pm/midnight last night. Now this isn’t a geek-friendly comic book sequel or young-adult literary property in the vein of The Hunger Games, so midnight frontloading should be pretty limited. That’s a bit less than the $3.5 million earned by Alice In Wonderland and larger than the $1.6 million earned by Snow White and the Huntsman.

If we were talking about Thor 2: The Dark World, a $2 million 10pm/midnight number would mean around $40 million for the weekend, with an expected 5% of the weekend represented in advance showings, with potential for even harsher front-loading But for a ‘normal’ movie, we’re usually looking at between 2% and 4% representing the midnight number. And let’s be honest, this thing is going to explode on Saturday if only due to the lack of family films in the marketplace.

To read more go to Mendelson’s Memos

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