December 10, 2016

‘Oz: The Great and Powerful’ wins the weekend box office with $80 million

I’ve said this before, but one of the problems with modern box office analysis is that it treats studio tracking numbers, which are supposed to be internal figures that can be used to adjust marketing in the run up to release, as ironclad box office predictions.

More often than not, pundits use tracking in a way that creates a preemptive doom-and-gloom scenario where a new release is painted as a box office turkey before it even opens *or* its used to give unrealistic expectations to a new release so that studios are then forced to defend what is actually a solid debut. Such is the case with Oz: The Great and Powerful (trailer/posters).

The $215 million Disney prequel debuted with a strong $80.3 million this weekend. Alas, due to rumblings and arbitrary presumptions that the film would open with as much as $100 million over the weekend, mostly due to the project’s token similarities with Alice In Wonderland, Disney may now be forced to defend what is easily the biggest opening of 2013 by more than double and the third-biggest March debut ever behind Alice In Wonderland ($116 million) and The Hunger Games ($153 million).

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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