Hollywood Contenders – Looking at Best Original Screenplay hopefuls                Todd Haynes explores the world of children with "Wonderstruck"                MUDBOUND and COCO to be Honored at Hollywood Film Awards                "The Killing of a Sacred Deer" pairs Colin Farrell and Nicole Kidman once again                "Wonder Wheel" closes NYFF with a commanding Kate Winslet turn                Sam Rockwell and Allison Janney to Receive Hollywood Supporting Actor and Hollywood Supporting Actress Awards at "Hollywood Film Awards"                Hollywood Contenders – Looking at Best Adapted Screenplay hopefuls                "Breathe" aims to return Andrew Garfield to Oscar contention                Mary J. Blige, Timothée Chalamet and the Cast of "I, Tonya" - Margot Robbie, Allison Janney, Sebastian Stan, Paul Walter Hauser to be honored at the 21st Annual "Hollywood Film Awards."                New Trailer drops for "Star Wars: The Last Jedi"                "Goodbye Christopher Robin" reveals the origins of Winnie the Pooh                Hollywood Contenders – Looking at Best Supporting Actress hopefuls                "The Florida Project" is one of the year's best films                Trailer for "Wonder Wheel" showcases one of Woody Allen's most visual efforts to date                “Blade Runner 2049” and “Jigsaw”: Films to see in October        

Underestimating the box office potential of films featuring actors of color – ‘The Call’ Halle Berry

There is an amusing phenomenon, going back at least as long as I can remember, to underestimate the box office potential of films featuring actors of color. We don’t see it coming, we’re shocked when it happens, and then studios don’t actually factor this new information into their production slate.

Anyway, The Call was the top new release of the weekend, earning $17.2 million. Yes the film played strongly among African Americans, at least partially because the movie bothered to feature a few (Halle Berry and Morris Chestnut among many others) in more than just token roles. Tracking this debut compared to Berry’s previous efforts is tough because she has had co-starring roles in stuff like Die Another Day ($47 million debut), The Flintstones ($29 million), and the X-Men trilogy ($54m, $85m, and $102m).

In terms of starring vehicles, this is bigger than the likes of Catwoman ($16 million), and A Perfect Stranger ($11 million), but below Gothica ($19 million). The marketing smartly highlighted that it was a film about one woman rescuing another woman from peril, with no clear male lead. It played 61% female and 53% over-30. The picture cost just WWE just $13 million before selling the rights to Sony and earned a B+ from Cinemascore, so it may just have legs. Even if its appeal is about “black audiences have nothing for them right now”, Warner Bros’ Jackie Robinson biopic 42 doesn’t open until April 12th.

To read more go to Mendelson’s Memos

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