September 19, 2015
        “Inside Out”: Looking at potential Best Animated Feature Contenders                "Black Mass" could get Johnny Depp back in the Oscar game                J.J. Abrams and Denis Villeneuve: Ten potential first time writer/director nominees for Oscar in 2015                Roger Deakins offers up some of his very best cinematography in "Sicario"                "The Martian" launches itself as an awards hopeful at the Toronto Film Festival                "Steve Jobs": Oscar predictions for September                "Sleeping with Other People" is one of the most charming films of 2015                Sandra Bullock looks like a contender in the Trailer for "Our Brand is Crisis"                Sam Smith will sing the theme song for the upcoming 007 film "Spectre"                Richard Gere is an under the radar Best Actor contender for "Time Out of Mind"                Telluride and Venice launch festival debuts into the Oscar race                “The Hateful Eight”: Looking at potential Best Original Screenplay Contenders                David O. Russell and Ridley Scott: Which filmmaking contenders this year are most due for their first win?                Telluride Announces 2015 Lineup - Steve Jobs, Black Mass, Suffragette                “Sicario”: Ten Films to see in September        

“The Croods” Leads Weekend Box Office


What a difference three years and an deflated expectations make. Three years ago this weekend, Dreamworks had to eat a token amount of crow when How To Train Your Dragon opened with *just* $43 million.

Coming off the $59 million debut of Monsters vs. Aliens a year prior and elevated expectations due to the “new-found” popularity of 3D, the film was written off initially as a slight disappointment with the hopes that strong reviews and word-of-mouth would keep it alive. Of course, the film had insane legs and eventually ended up with $217 million domestic, but that’s another story.

Now, coming off the somewhat disappointing Rise of the Guardians ($303 million worldwide), a series of company lay-offs, and the delaying and/or cancellation of a few projects (like Me and My Shadow), Dreamworks is now trying to sell the (estimated as of this writing) $44 million debut of The Croods as a comeback and/or a massive win for the company.

But not only is this not a comeback, but I would argue that Dreamworks doesn’t have anywhere to come back from and that the perception of their failing after a single disappointing film is indicative of the fall-out of our obsession with rise/fall narratives where they don’t belong.

To read more go to Mendelson’s Memos

About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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