August 30, 2015
        "Carol": Looking at potential Best Adapted Screenplay Hollywood Contender                What were the Ten Best summer releases of 2015?                Eddie Redmayne: The Danish Girl / Official US Poster                Carey Mulligan, Meryl Streep: SUFFRAGETTE New Poster                Spike Lee, Debbie Reynolds, Gena Rowland to Receive Academy's 2015 Governors Awards                Johnny Depp, Leo DiCaprio - Which acting contenders this year are most due for their first win?                "Joy" is the latest Jennifer Lawrence and David O. Russell project in the Oscar hunt                "Straight Outta Compton" is making the case for Oscar consideration                "The Martian": Oscar predictions for August                Rooney Mara: Looking at potential Best Supporting Actress contenders                Bradley Cooper will heat up the Oscar race in "Burnt"                "Carol" gets a Teaser that firmly puts Cate Blanchett and Rooney Mara in the Oscar race                Carey Mulligan is an Oscar contender                Hollywood Contenders for 2015 Best Actor: Leo DiCaprio, Johnny Depp, Tom Hanks, Eddie Redmayne, Michael Fassbender                Hollywood Contenders: 2015 Best Movie Blockbusters: Jurassic World, Inside Out, Mad Max: Fury Road, Fast & Furious 7...        

“The Croods” Leads Weekend Box Office

croods

What a difference three years and an deflated expectations make. Three years ago this weekend, Dreamworks had to eat a token amount of crow when How To Train Your Dragon opened with *just* $43 million.

Coming off the $59 million debut of Monsters vs. Aliens a year prior and elevated expectations due to the “new-found” popularity of 3D, the film was written off initially as a slight disappointment with the hopes that strong reviews and word-of-mouth would keep it alive. Of course, the film had insane legs and eventually ended up with $217 million domestic, but that’s another story.

Now, coming off the somewhat disappointing Rise of the Guardians ($303 million worldwide), a series of company lay-offs, and the delaying and/or cancellation of a few projects (like Me and My Shadow), Dreamworks is now trying to sell the (estimated as of this writing) $44 million debut of The Croods as a comeback and/or a massive win for the company.

But not only is this not a comeback, but I would argue that Dreamworks doesn’t have anywhere to come back from and that the perception of their failing after a single disappointing film is indicative of the fall-out of our obsession with rise/fall narratives where they don’t belong.

To read more go to Mendelson’s Memos

About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

Follow us

Breaking Hollywood News   


UPDATES BY EMAIL

Leave a comment

You must be logged in to post a comment.