April 20, 2014

“The Croods” Leads Weekend Box Office

croods

What a difference three years and an deflated expectations make. Three years ago this weekend, Dreamworks had to eat a token amount of crow when How To Train Your Dragon opened with *just* $43 million.

Coming off the $59 million debut of Monsters vs. Aliens a year prior and elevated expectations due to the “new-found” popularity of 3D, the film was written off initially as a slight disappointment with the hopes that strong reviews and word-of-mouth would keep it alive. Of course, the film had insane legs and eventually ended up with $217 million domestic, but that’s another story.

Now, coming off the somewhat disappointing Rise of the Guardians ($303 million worldwide), a series of company lay-offs, and the delaying and/or cancellation of a few projects (like Me and My Shadow), Dreamworks is now trying to sell the (estimated as of this writing) $44 million debut of The Croods as a comeback and/or a massive win for the company.

But not only is this not a comeback, but I would argue that Dreamworks doesn’t have anywhere to come back from and that the perception of their failing after a single disappointing film is indicative of the fall-out of our obsession with rise/fall narratives where they don’t belong.

To read more go to Mendelson’s Memos

About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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