"What They Had" finds welcome humor in a tragic setting                Glenn Close, Hugh Jackman and Director Damien Chazelle to Receive Hollywood Film Awards                Ben Foster continues a hot streak with “Galveston”                Paul Dano and Zoe Kazan have captured brilliance with "Wildlife"                Amandla Stenberg, John David Washington, Yalitza Aparicio, Felix Van Groeningen & Crazy Rich Asians To Receive Hollywood Film Awards                David Gordon Green puts his stamp on "Halloween" and crafts a terrific sequel                "Can You Ever Forgive Me?" deliciously pairs Richard E. Grant with Melissa McCarthy                "22 July" sees Paul Greengrass effectively depict another tragic historical event                Timothée Chalamet and Rachel Weisz to be Honored at Hollywood Film Awards                Steve Carell and Timothée Chalamet are gunning for awards with "Beautiful Boy"                "Bad Times At The El Royale" is overstuffed yet pulpy fun from Drew Goddard                87 films will contend for Best Foreign Language Feature this year                "First Man" is another stunning achievement for Damien Chazelle and Ryan Gosling                Updated Academy Award predictions for early October                Bradley Cooper makes a stunning directorial debut with the Oscar frontrunner "A Star Is Born"        

“The Croods” Leads Weekend Box Office

croods

What a difference three years and an deflated expectations make. Three years ago this weekend, Dreamworks had to eat a token amount of crow when How To Train Your Dragon opened with *just* $43 million.

Coming off the $59 million debut of Monsters vs. Aliens a year prior and elevated expectations due to the “new-found” popularity of 3D, the film was written off initially as a slight disappointment with the hopes that strong reviews and word-of-mouth would keep it alive. Of course, the film had insane legs and eventually ended up with $217 million domestic, but that’s another story.

Now, coming off the somewhat disappointing Rise of the Guardians ($303 million worldwide), a series of company lay-offs, and the delaying and/or cancellation of a few projects (like Me and My Shadow), Dreamworks is now trying to sell the (estimated as of this writing) $44 million debut of The Croods as a comeback and/or a massive win for the company.

But not only is this not a comeback, but I would argue that Dreamworks doesn’t have anywhere to come back from and that the perception of their failing after a single disappointing film is indicative of the fall-out of our obsession with rise/fall narratives where they don’t belong.

To read more go to Mendelson’s Memos

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