July 28, 2016
        Mike Mills' "20th Century Women" is the Centerpiece of the 2016 New York Film Festival                A Teaser Trailer for "Justice League" suggests a really fun blockbuster                "Blair Witch" and "Wonder Woman": Comic-Con unleashes a ton of buzz worthy Trailers                Hollywood Contenders: Looking at potential Best Actress contenders                "Star Trek Beyond" is a rare success for the 2016 summer movie season                The 2016 New York Film Festival will open with Ava Duvernay's documentary "The 13th"                Ryan Gosling and Emma Stone make us swoon as "La La Land" drops a luminous Teaser Trailer                "Loving" announces itself as an awards player with a great Trailer                Hollywood Contenders: New Oscar Predictions for July                Woody Allen has another crowd pleaser on his hands with "Cafe Society"                Hollywood Contenders: Looking at potential Best Actor contenders                Kristen Stewart shines in the sci-fi love story "Equals"                'Ghostbusters' is an excellent re-invention of the classic franchise                Hollywood Contenders: Looking at potential Best Director contenders                "Captain Fantastic" is one of the year's most pleasant surprises        

“The Croods” Leads Weekend Box Office

croods

What a difference three years and an deflated expectations make. Three years ago this weekend, Dreamworks had to eat a token amount of crow when How To Train Your Dragon opened with *just* $43 million.

Coming off the $59 million debut of Monsters vs. Aliens a year prior and elevated expectations due to the “new-found” popularity of 3D, the film was written off initially as a slight disappointment with the hopes that strong reviews and word-of-mouth would keep it alive. Of course, the film had insane legs and eventually ended up with $217 million domestic, but that’s another story.

Now, coming off the somewhat disappointing Rise of the Guardians ($303 million worldwide), a series of company lay-offs, and the delaying and/or cancellation of a few projects (like Me and My Shadow), Dreamworks is now trying to sell the (estimated as of this writing) $44 million debut of The Croods as a comeback and/or a massive win for the company.

But not only is this not a comeback, but I would argue that Dreamworks doesn’t have anywhere to come back from and that the perception of their failing after a single disappointing film is indicative of the fall-out of our obsession with rise/fall narratives where they don’t belong.

To read more go to Mendelson’s Memos

About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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