From 1997 to 2009 there were five $1 billion film grossers. Between 2010 and 2012, we added an additional ten such films.
Just a few years ago, had I written a piece entitled “There are no films guaranteed to gross $1 billion this year”, you likely would have laughed and said “Of course not!”. As recently as 2010, the idea that any movie could or would gross $1 billion in worldwide ticket sales was somewhat of a pipe dream.
From 1997 to 2006, there were just two films to reach that milestone, they being Titanic (the biggest movie of all-time with a seemingly insurmountable $1.8 billion) and The Lord of the Rings: The Return of the King, the Oscar-winning chapter to what can be argued is the finest screen trilogy of our time (that’s a debate for another day). In 2006, we saw the powerhouse success of Pirates of the Caribbean: Dead Man’s Chest which parlayed the unexpected popularity of the first film into an even larger haul for its sequel, breaking the domestic opening weekend record at the time ($135 million) and earning a massive $423 million in America and $642 million overseas.
In 2008, The Dark Knight pulled another “massively popular sequel to unexpectedly well-liked original” trick to the tune of $533 million in America (good for the second biggest grosser of all time in America, if only for a year) and just over $1 billion worldwide despite not playing in China due to that pesky “Chinese gangster hides Gotham mob money” subplot. 2009 saw James Cameron do that trick that James Cameron does yet again, with Avatar earning $1 billion worldwide in about seventeen days and going on to earn an eye-popping $2.7 billion.
to read more go to Mendelson’s Memos
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