December 09, 2016

Over Half Of Previous Summer Sequel Box Office Revenue Came From Overseas

Iron Man 3 new poster 3-19 600x300

As summer draws near and hotly anticipated sequels prepare to hit the big screen, Rentrak, which precisely measures movies and TV everywhere, shows that worldwide box office totals for preceding films from this summer’s sequel lineup have totaled over $7.2 trillion in worldwide revenue with over $3.8 trillion coming from outside of the United States.

“This summer’s lineup includes nine films releasing their first sequel and it’s interesting to see how well prior first sequels on this list have done compared to the original,” said Ron Giambra Rentrak’s President of Theatrical Worldwide. “With more than half of the total prior box office revenue coming from outside of the U.S. also shows the type of global appeal these sequels are capable of bringing to this summer’s box office.”

rentrak.com

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