Hollywood Film Awards: “Why It Mattered”

TROPHY Hollywood Film Awards table

“This was a great opportunity for a studio and its talent, especially now that the show is on CBS (regardless of the ratings – 4.1 million) – essentially, a free ad for a movie that is about to be released. (The telecast itself told viewers right at the beginning that they would be getting a look at “the highly anticipated movies you are going to want to see” and that it would serve as “a guide to films that are going to be coming to theaters”)” according to the Hollywood Reporter.THR.COM
18th Annual Hollywood Film Awards - Alternative View
“For movies that have not yet been seen by the vast majority of moviegoers – i.e. Unbroken,Still Alice, Foxcatcher, The Imitation Game, etc. – the motivations and benefits of a HFA appearance are even clearer.” THR.COM

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Winners: Hollywood Film Awards 2014

“I think that the holier-than-thou crowd could use a reality check: Even the Oscars, that oldest and most revered of awards season institutions, was created as a promotional vehicle for the movies made by the studios whose leaders founded the Academy. (Moreover, over its first few years, the winners of the Oscars were determined by a Central Board of Judges of five people, overseen by Louis B. Mayer.) In short, it’s a tale as old as time. This is show business,” from The Hollywood Reporter

To read more go to The Hollywood Reporter

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