"Three Billboards Outside Ebbing, Missouri": October Oscar predictions                "Get Out" leads the Gotham Award nominations                'Blade Runner 2049,' 'The Disaster Artist' to be Honored at Hollywood Film Awards                Hollywood Contenders – Looking at Best Original Screenplay hopefuls                Todd Haynes explores the world of children with "Wonderstruck"                MUDBOUND and COCO to be Honored at Hollywood Film Awards                "The Killing of a Sacred Deer" pairs Colin Farrell and Nicole Kidman once again                "Wonder Wheel" closes NYFF with a commanding Kate Winslet turn                Sam Rockwell and Allison Janney to Receive Hollywood Supporting Actor and Hollywood Supporting Actress Awards at "Hollywood Film Awards"                Hollywood Contenders – Looking at Best Adapted Screenplay hopefuls                "Breathe" aims to return Andrew Garfield to Oscar contention                Mary J. Blige, Timothée Chalamet and the Cast of "I, Tonya" - Margot Robbie, Allison Janney, Sebastian Stan, Paul Walter Hauser to be honored at the 21st Annual "Hollywood Film Awards."                New Trailer drops for "Star Wars: The Last Jedi"                "Goodbye Christopher Robin" reveals the origins of Winnie the Pooh                Hollywood Contenders – Looking at Best Supporting Actress hopefuls        

Hollywood Film Awards: “Why It Mattered”

TROPHY Hollywood Film Awards table

“This was a great opportunity for a studio and its talent, especially now that the show is on CBS (regardless of the ratings – 4.1 million) – essentially, a free ad for a movie that is about to be released. (The telecast itself told viewers right at the beginning that they would be getting a look at “the highly anticipated movies you are going to want to see” and that it would serve as “a guide to films that are going to be coming to theaters”)” according to the Hollywood Reporter.THR.COM
18th Annual Hollywood Film Awards - Alternative View
“For movies that have not yet been seen by the vast majority of moviegoers – i.e. Unbroken,Still Alice, Foxcatcher, The Imitation Game, etc. – the motivations and benefits of a HFA appearance are even clearer.” THR.COM

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Winners: Hollywood Film Awards 2014

“I think that the holier-than-thou crowd could use a reality check: Even the Oscars, that oldest and most revered of awards season institutions, was created as a promotional vehicle for the movies made by the studios whose leaders founded the Academy. (Moreover, over its first few years, the winners of the Oscars were determined by a Central Board of Judges of five people, overseen by Louis B. Mayer.) In short, it’s a tale as old as time. This is show business,” from The Hollywood Reporter

To read more go to The Hollywood Reporter

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