By Kim Palacios
hollywoodnews.com: Maybelline and Lancôme ads have been banned by a regulating body the U.K. that says excessive airbrushing of models Christy Turlington and Julia Roberts misrepresented the advertised products. According to the Advertising Standards Authority(ASA), both ads overstate any reasonable ability the L’Oreal products might have to yield results for those who use them.
Of the Julia Roberts ad, the ASA stated: “On the basis of the evidence we had received we could not conclude that the ad image accurately illustrated what effect the product could achieve, and that the image had not been exaggerated by digital post production techniques.”
Figures including Parliament member Jo Swinson have criticized excessive airbrushing, saying that it promotes an unrealistic and harmful standard of female beauty. Early public reaction seemed to agree that the photos were unrealistic—the ads show flawless, youthful skin; yet Turlington and Roberts (though generally thought to be quite beautiful) are 42 and 43, respectively.
Photo Credit: Maybelline and Lancome
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