April 23, 2014

Tag Archives: Communication design

“The Sessions” gets an official poster – TORONTO 2012

By Sean O’Connell
Hollywoodnews.com: Ben Lewin’s “The Sessions’ has been high on our list as we prepare for this year’s Toronto International Film Festival, for various reasons. The drama burst out of the Sundance Film Festival earlier this year surfing a wave of positive buzz. We are hearing that John Hawkes, Helen Hunt and William H. Macy are awards-worthy. And the subject matter, at the very least, can be described as “intriguing.”
Fox Searchlight dropped a poster for the upcoming film, which we’ll share below (in addition to the trailer). Here’s what we know about “Sessions” so far.
Back when it was winning over Sundance crowds, it was known as “The Surrogate.” It stars Hawkes (“Martha Marcy May Marlene”) as a predominantly paralyzed man who – on the encouragement of his therapist – attempts to experience sex with the help of a sex surrogate (Hunt). If that, alone, doesn’t pique your interest, the hint of the performances in the trailer below should have you lined up for “Sessions” when it opens on Nov. 8.
We’ll be covering Lewin’s crowd-pleasing drama, which is based on the autobiographical writings of journalist Mark O’Brien, during TIFF. And we expect to continue tracking the film’s progress through the lengthy awards season. For now, here’s the new poster, and the trailer (which has been around for a few weeks). Share your thoughts below:

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Why is Penn off the radar for his performance in This Must Be the Place

by John H. Foote

HollywoodNews.com: Why is Penn off the radar for his performance in This Must Be the Place, which opens in November?
The trailers have been circulating for more than a year now, and it is a Penn we have never seen before! Wearing a jet black fright wig, his face pasty white, his eyes lonely and sad and speaking in a voice that is best described as monotone and dead, he is the ultimate totally burned out rock star, bored with life because he has simply lived too much of it!! This is just the trailer, and yet one gets the impression Penn is doing work, again, that we have not experienced from him.
This is what I enjoy about Penn as an actor, he constantly takes the audience places they have never before been with him, creating characters that are diverse and original, never doing the same thing twice. Like all the great actors he thrives on challenge, and does not suffer fools. A complete professional, he shows up ready to work, with strong opinions as to how he will play the part, and the finest directors know it is wise to turn him loose and let him create.

To read more go to www.awardscircuit.com
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The Amazing Spider-Man NEW trailer

HollywoodNews.com: The Amazing Spider-Man NEW trailer will debut this weekend in many theaters playing The Avengers.
Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy, and together, they struggle with love, commitment, and secrets.

As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr Curt Connors, his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
Summary written by Nicky Mitchell
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Hollywood 2012 Best New Movie Trailers

HollywoodNews.com:Check out this year’s best movie trailers.
Featuring all of the new and amazing trailers from this past month, from the adorable and viral “Despicable Me 2″ trailer to action films like “Battleship” and “Abraham Lincoln: Vampire Hunter.”
We hope you enjoy it.

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Spider Man Footage and New Trailer For Fans Around The World

HollywoodNews.com:Sony Pictures Entertainment today unveiled an extended look at the upcoming movie the Amazing Spider-Man, by bringing it directly to the fans in 13 cities around the world in anticipation of the launch of the film?s new trailer online tomorrow beginning at 3 AM EST / 12 AM PST, it was announced today by Marc Weinstock, president, Worldwide Marketing for Sony Pictures.
The Amazing Spider-Man will be released in theaters nationwide on July 3, 2012. With Andrew Garfield (Peter Parker/Spider-Man) in New York, director Marc Webb in Los Angeles, Rhys Ifans (Dr. Curt Connors) in London, and Emma Stone (Gwen Stacy) along with producers Avi Arad and Matt Tolmach in Rio de Janeiro, the filmmakers and lead cast came together via satellite to answer questions and show the fans the 2½-minute trailer as well as a special extended sneak preview of the film. In addition to LA, New York, London, and Rio, audiences gathered in Mexico City, Berlin, Rome, Madrid, Paris, Moscow, Tokyo, Seoul, and Sydney to see the filmmakers? presentation as well as the footage and trailer. The new trailer will be available online tomorrow, beginning at 3 AM EST / 12 AM PST, at www.TheAmazingSpiderMan.com. Fans can also follow the action on Twitter @SpiderManMovie and include hashtag #AmazingSpiderMan. The trailer debuts in theaters this weekend.
Commenting on the announcement, Weinstock said, ‘As we were looking to debut the next trailer, it was important to us to share it with some of our most dedicated fans first. We’re thrilled that we were also able to bring our cast and filmmakers together with moviegoers from all over the world to premiere the trailer and give them a special sneak peek at some extended footage.’
Photo by Sony Pictures
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The Hunger Games: Lionsgate releases a spoiler-free second trailer

By Scott Mendelson
HollywoodNews.com: I have now seen three Hunger Games previews, the teaser, the wonderful full trailer from a few months ago, and now this 69-second second trailer. And I still know next-to-nothing about how the film plays out.
I know the concept, I know large chunks of the first and second act, and I know some of the actors I can expect to see. Other than that, nadda. No mega-money shots from the climax, no thrill-spilling montage, no expository narration or on-screen text. That, ladies and gentlemen, is how you market a would-be franchise. You explain the core story, you tease a character relationship or two, offer a few tantalizing bits and pieces, and you get out. This final teaser, combined with the news that the film will play in IMAX for the first week of release, is a sign that Lionsgate feels it has the goods and can deliver not just to the fans of the source material but to general audiences as well. The Hunger Games opens on March 32rd.
As always, we’ll see… Oh, and the IMAX press release is after the jump.
To see trailer and read more go to Mendelson’s Memos

Elizabeth Olsen in first “Silent House” trailer

By Sean O’Connell
Hollywoodnews.com: Elizabeth Olsen turned so many heads with her gripping performance in “Martha Marcy May Marlene” that most of us are waiting to see what he has to offer next. Turns out, it will be “Silent House,” a U.S. remake of a Uruguayan horror film. The first trailer made its way online today (via Yahoo Movies). We have it posted below.
“Open Waters” collaborators Chris Kentis and Laura Lau co-directed “Silent House,” which stars Olsen as Laura, a young woman slowly going insane while trapped inside her family’s crumbling lake house. “With no electricity and no contact to the outside world, events throughout the house become increasingly frightening and bloody,” the plot synopsis explains.
Adam Trese, Eric Sheffer Stevens, Julia Taylor Ross, Haley Murphy and Adam Barnett co-star in “Silent House.” But there’s a gimmick, which is clear in the trailer. “House” was filmed in one shot, much like Alfred Hitchcock’s “Rope.” Can it live up to the hype of its trick?
“Silent House” hits theaters on March 9. What do you think of the trailer?
http://www.youtube.com/watch?v=4C8z9m97OAU
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“The Hunger Games” full trailer from ABC’s “Good Morning America”

By Sean O’Connell
Hollywoodnews.com: Be patient with “Hunger Games” fans today, people. They woke up early to catch the first full trailer on “Good Morning America.” What’s that? You forgot to set your alarm? Don’t worry. We’ve got you covered with the full trailer, posted below.
“Games” co-star Josh Hutcherson introduced the clip, which also can be seen in HD on the iTunes Movie Trailers at www.itunes.com/trailers. The studio reveals that this clip “attempt(s) to preserve the anticipation and mystery that fans are relishing … by only show(ing) footage from the first half of the film, chronicling events leading up to but not including the Games themselves.” And when you watch the teaser, you’ll see it ends with a tantalizing cliffhanger that nicely sets the stage.
Gary Ross directs this anticipated adaptation of Suzanne Collins’ best-selling novel, which stars Jennifer Lawrence as Katniss, a resilient teen chosen to partake in the Hunger Games, a “twisted punishment for a past uprising and an ongoing government intimidation tactic,” as well as a “nationally televised event in which ‘Tributes’ must fight with one another until one survivor remains.”
Here’s a fuller synopsis from the studio:
Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.
“The Hunger Games” will be released by Lionsgate on March 23, 2012. Here’s the trailer. What do you think?

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Thoughts on the “Drive” trailer lawsuit

HollywoodNews.com: As sometimes happens, I commented on someone else’s blog (in this case, David Poland’s The Hot Blog) and what was supposed to be a random bit or two turned into a mini-essay. So for those so inclined, here is my ‘official essay on the Drive lawsuit’. Oh, here is the actual complaint for those who want details that I don’t feel like repeating. And try not to laugh when attorney Martin H. Leaf calls Nikki Finke a “respected film critic and “Hollywood insider”. Anyway, I do have some reviews up later this week, so apologies for the somewhat second-hand content. Enjoy.
It’s no secret I kinda hated Drive (review 01 and 02), but I did not even watch the trailer before seeing it, so one cannot conclude that the low (and highly unscientific) Cinemascore grade is directly related to the marketing (IE – majority opinion aside for the moment, it could just be that it’s not a good movie). I didn’t watch the trailer before seeing the movie (I had correctly heard that it was spoiler-filled), but if I had and thought the movie looked good based on the trailer, would I have a cause of action? Most trailers technically make the movie ‘look good’. If the studios have a bad movie, is merely advertising that film in a way that makes it look good a case for fraud?
If a trailer successfully makes a bad movie seem like a good one (like the second action-packed trailer to the 1998 Avengers, for example), is there cause of action? The Box received an ‘F’ from Cinemascore over opening weekend. Does that mean that anyone who bought a ticket on the basis that the trailer made the movie look good now has a cause of action? Is there a cause of action if a trailer contains a number of scenes that aren’t in the final cut of the film? That’s false advertising, right?
To read more go to MENDELSON’S MEMOS
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Netflix splits DVD, streaming services into separate companies

By Sean O’Connell
Hollywoodnews.com: Netflix announced that it is dividing its business model in half, renaming its DVD rental component Qwikster and expanding that side to potentially include video game rentals.
The news was announced by Netflix CEO Reed Hastings, who apologized to customers in an honest and open blog post, stating, “It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming, and the price changes. That was certainly not our intent, and I offer my sincere apology.”
More from Hastings’ informative post:
Many members love our DVD service, as I do, because nearly every movie ever made is published on DVD, plus lots of TV series. We want to advertise the breadth of our incredible DVD offering so that as many people as possible know it still exists, and it is a great option for those who want the huge and comprehensive selection on DVD. DVD by mail may not last forever, but we want it to last as long as possible.
I also love our streaming service because it is integrated into my TV, and I can watch anytime I want. The benefits of our streaming service are really quite different from the benefits of DVD by mail. We feel we need to focus on rapid improvement as streaming technology and the market evolve, without having to maintain compatibility with our DVD by mail service.
So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently. It’s hard for me to write this after over 10 years of mailing DVDs with pride, but we think it is necessary and best: In a few weeks, we will rename our DVD by mail service to “Qwikster.”
As Hastings revealed, there will be no further increases to pricing, which should please subscribers. How about investors, though? The Washington Post says the company’s stock “was down slightly in pre-market trading.”
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