April 23, 2014

Tag Archives: imax

Watch the New Star Trek Into Darkness International Trailer

Isn’t Star Trek supposed to be about star trekking? Ya know, exploring strange new worlds, seeking new life and new civilizations, and possibly going where no man has gone before?
This may look like a decent action thriller, but it also feels like a painfully generic adventure that happens to be painted in Star Trek paint. Benadict Cumberbatch shows up, Cumberbatch commits several acts of terrorism, Kirk goes after Cumberbatch.

I sincerely hope there is more to the story than that and there may very well be. But what we’ve seen so far suggests the film boldly going where any number of sequels have gone before. And, if I may, why oh why couldn’t Paramount wait until next weekend to debut this with G.I. Joe: Retaliation? Anyway, Star Trek Into Darkness opens May 15th in IMAX 3D and May 17th elsewhere domestically. As always, we’ll see…

To read more go to Mendelson’s Memos
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Early IMAX release of Tom Cruise’s ‘Oblivion’ cancelled

Having rather loathed Tron: Legacy, I’ve had to work myself up in order to get excited about Joseph Kosinski’s Oblivion.
Yes, Tom Cruise usually makes sure that his big-scale pictures are a cut above and yes the film looks better with each trailer, but the biggest cause for hope was its release schedule. The film’s national release was set for April 19th, but the film was also going a full week early in IMAX only, giving paying audiences a week-long sneak preview in IMAX and other larger-screen formats. But alas, that promising move by Universal has been cancelled.
Chalk it up to Cruise wanting to do international press for the film’s overseas debut on the 12th and the film’s US debut on the 19th, chalk it up to Universal wanting an extra week of play for their 3D reissue of Jurassic Park on April 12th, but audiences will not be seeing Oblivion: The IMAX Experience one week early after all. Color me genuinely disappointed.

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Hansel and Gretel: Witch Hunters wins weekend box office

This weekend’s lesson is “all the marketing prowess in the world doesn’t matter if you don’t have the movie”. Paramount has been batting 1.000 in terms of launching major fantasy-skewed franchise pictures. From at least summer 2007 with Transformers, they have been the most consistent performers in terms of grabbing those blockbuster debuts, launching not-quite sure things like Iron Man, Star Trek, G.I. Joe: The Rise of Cobra, and Thor to blockbuster numbers while also turning a glorified home movie (Paranormal Activity) into a massive horror franchise in their spare time. They were a little off their game in 2012, with several high profile delays into 2013 (Star Trek Into Darkness, GI Joe: Retaliation) and with the few films Paramount did release in 2012 somewhat under-performing (Jack Reacher, Katy Perry: Part of Me, The Dictator, Rise of the Guardians). But I would argue the fact that Paramount got what looked to be an utter shit-storm like Hansel and Gretel: Witch Hunters to nearly $20 million, or $19 million in this case, is a sign of their sheer marketing will. They hit all the sweet spots (in theater infomercials, an unexpected R-rating, IMAX engagements, an exclusive sneak peak at a future Paramount movie, saturated coverage in various demographics, etc.) but the movie is the movie.
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The Hunger Games will return to more than 100 IMAX® digital theatres

HollywoodNews.com: Due to overwhelming demand, The Hunger Games will return to more than 100 IMAX® digital theatres across North America on April 27. The film will play for a one-week special return engagement through May 3.
The Hunger Games has grossed over $533 million globally since its launch on March 23, including $13.2 million generated from IMAX theatres in its original one week run.
“It’s wonderful that so many fans have expressed interest in seeing The Hunger Games in the immersive IMAX format, and many of these are repeat viewers,” said Lionsgate’s Motion Picture Group Co-Chair Rob Friedman, adding “We’re delighted that IMAX has been able to accommodate them through this special one week re-engagement.”
“The Hunger Games has become a cultural phenomenon and we are thrilled to provide moviegoers with another opportunity to see this year’s most successful film in IMAX,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment.
The IMAX release of The Hunger Games has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
Tickets can be purchased by visiting www.IMAX.com.
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The Hunger Games again topped the box office this weekend

By Scott Mendelson
HollywoodNews.com: As expected, The Hunger Games again topped the box office this weekend, but its relatively strong hold suggests that it may be a bit mightier than a conventional Twilight/Harry Potter sequel. With $61 million in weekend two (the eighth-biggest non-opening weekend ever, ahead of all the respective Harry Potter and Twilight Saga films), the film dropped 60% and ended day ten with a whopping $251 million. That’s the biggest ten-day total for a non-sequel ever, and the fifth-biggest ever. It came in above the $240 million ten-day total of Spider-Man 3, and it is that film which its performance most resembles. Spider-Man 3 opened with $151 million in May of 2007 before dropping 61% for a $58 million weekend. Spidey took a drop on weekend two despite having no new releases to compete against because it wasn’t exclaimed critically-acclaimed among the fanbase. The Hunger Games had two big releases this weekend, plus the loss of its IMAX screens which represented about 7% of its theaters and 10% of its gross last weekend. No other mega-opener on this level that benefited from IMAX has had to deal with the immediate loss of those premium screens, so it bares mention when comparing it to the respective second weekends of The Dark Knight ($75 million off a $158 million debut) or Alice In Wonderland ($62 million off a $116 million debut). Spider-Man 3 ended its domestic run with $336 million, and its ten day total represented 71% of the gross. Giving The Hunger Games a similar pattern would give this franchise-starter a final domestic cume of $353 million. We’ll see how it weathers the 3D reissue of Titanic next weekend. Oh, and it’s up to $365 million worldwide, all on a mere $90 million budget.
The top new release was Wrath of the Titans (review/trailer) which earned $34.2 million via its 2D, 3D, and IMAX screens. That’s 55% of the $61 million that Clash of the Titans earned two years ago on its opening weekend. That film had a terrific marketing campaign and benefited from being one of the first films to toy with 3D conversion in the wake of Avatar. Of course, the film grossed nearly $500 million worldwide but earned scorn for its quick and cheap-looking 3D work. The film had better-than-expected legs partially [...]

Prometheus gets a very Alien-like IMAX trailer

By Scott Mendelson
HollywoodNews.com: Yes, this looks pretty entertaining, it’s well-cast, and yes there are moments that suggest a pretty large scale, but at the end of the day, it still looks like an Alien-type horror film. Which means it will seemingly follow a certain template and hit specific plot beats along the way. That’s okay, but I have to wonder if this film weren’t actually directed by Ridley Scott if all the hyperventilating geeks wouldn’t be screaming ‘Dude, it’s an Alien rip-off!’. Anyway, feel free to disagree, but I’m certainly hoping it will be a winner come June 8th. Moreover, the first teaser played much better on a big screen (which partially inspired by rant about that last two weeks ago), so I’ll presume the same is true about this IMAX-specific teaser. This one drops in 2D, 3D, and IMAX 3D. As always, we’ll see…

To read more go to Mendelson’s Memo
Photo by Fox
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IMAX domination coming this Summer

By Scott Mendelson
HollywoodNews.com: Simply put, during the first twelve weeks of summer (May 4th to July 20th), there are six, maybe seven major movies all debuting in IMAX for at least the first week of their respective theatrical runs. Three of them are in May, one is in June, and two or three are in July. What are they you ask? Well…
The Avengers goes first on May 4th, with a week of 3D IMAX play before losing (or sharing?) those screens to Warner Bros’ Dark Shadows. Despite its big-scale action and explosions, Universal’s $212 million Battleship will go out purely on 35mm 2D film, which gives the Tim Burton vampire comedy two full weeks until it loses its 2D IMAX screens to Sony’s Men In Black 3D. Universal again forgoes IMAX for its next major tentpole, the $175 million (!!) Snow White and the Huntsmen, which debuts on June 1st. That gives Will Smith and Tommy Lee Jones a two week run before being supplanted by 20th Century Fox’s Prometheus, which will get 3D IMAX screens for 3.5 weeks, owing to the surprising choice by Pixar to not go IMAX for Brave on June 22nd. and Paramount’s GI Joe: Retribution going out in 35mm 2D on June 29th. If that changes, then just add another one or two to the June tally. But come July 3rd, Sony steals the IMAX screens right back for The Amazing Spider-Man 3D. Spidey gets the IMAX screens for at least 1.5 weeks before Fox debuts Ice Age: Continental Drift on July 13th (which isn’t listed on the IMAX home page but is listed as debuting in IMAX 3D in Fox’s marketing materials). Come what may, summer basically ends on July 20th.
That of course is the release date for Chris Nolan’s The Dark Knight Rises, which not only features large chunks of the film shot on IMAX film but actually seems to be keeping those IMAX screens all the way until October 5th, when Disney debut’s Tim Burton’s Frankenweenie. Although not listed on the IMAX website, it is possible that Disney’s Finding Nemo 3D reissue and/or Sony’s Resident Evil: Retribution will end up going the IMAX route in September. That the last six weeks of summer 2012 features not a single IMAX debut would signify either that Warner Bros scored [...]

Jennifer Lawrence Photos – The Hunger Games

HollywoodNews.com: Jennifer Lawrence’s movie career is continuing to grow as she can now be seen in ‘Hunger Games.’ We knew it was going to be huge. However, we didn’t know it would be IMAX-sized.
Enjoy the gallery below of Jennifer Lawrence and her new film ‘Hunger Games.’

“The Hunger Games and IMAX are a match made in heaven — fans love this book because its world is so vividly imagined and seeing the film in IMAX will make them feel as if they have landed right in the middle of the action. It is the ideal way for fans to experience this film for the first time,” Lionsgate CEO said.
Jennifer Lawrence and Josh Hutcherson star in this anticipated adaptation of Suzanne Collins’ best-selling novel. Gary Ross directs the film, which will be out on March 23.

Photos by PRPhotos and Murray Close
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Animation record: The Lorax opens to $70 million

By Scott Mendelson
HollywoodNews.com: The full weekend chart HERE. See this is what happens when you have just two major cartoon during the Winter/Spring season instead of six. Last year, February, March, and April saw an onslaught on high-profile animated features, five of which opened just in March and April. Gnomeo and Juliet ($25 million opening/$99 million domestic total), Rango ($38 million/$123 million) Hop ($37 million/$103 million), and Rio ($39 million/$143 million) all did well, but were burdened by directly competing with each other. Mars Needs Moms ($6.9 million/$21 million) was one of the biggest box office bombs in modern history while the never-had-a-chance Hoodwinked: Hood vs. Evil ($4 million/$10 million) was DOA. This time around, it’s The Lorax or nothing (that second cartoon I mentioned doesn’t open until April 27th), which coupled with the absolute lack of truly new kid-friendly product and the relative disinterest in domestic audiences in Alvin and the Chipmunks: Chipwrecked (which was still leggy enough to gross $130 million domestic) and The Adventures of Tintin (which is no flop with $372 million worldwide), left a very large gap in the marketplace. No you can see how its $70 million opening is not *that* surprising.
At $70.7 million, the Illumination production is within striking distance of a few records if the estimate holds. First of all, the film will end up surpassing Ice Age 2: The Meltdown ($68 million) for both the second-biggest animated opening not from Dreamworks or Pixar (it easily tops any Dreamworks opening that isn’t a Shrek sequel) and the second-biggest for a non-sequel (both records belong to the $74 million debut of The Simpsons Movie). It’s also the sixth-biggest animated debut of all-time, and the biggest non-summer animated debut ever. If it makes it to $70.9 million, it surpasses 300 ($70.8 million) to become the second-biggest March opening ever, behind Alice In Wonderland ($116 million). Even if the estimate is a big high, as Despicable Me estimated $60 million but ended up with a $56 million debut 2.5 years ago, this is a huge debut and a massive win for all involved. That film plus this mighty debut for The Lorax proves that Universal is truly a force to be reckoned with (that they opened Hop to $38 million last year isn’t to be ignored either). The film debuted on a rather strategic weekend, [...]

The Phantom Menace is about to out-gross The Dark Knight!

By Scott Mendelson
HollywoodNews.com: With just $1 million separating the two films, today or tomorrow is likely the day when one of the more reviled films in geek-ville, Star Wars Episode One: The Phantom Menace, will surpass one of the more openly worshipped geek film in recent years, The Dark Knight, at the global box office.
As of Wednesday, Star Wars Episode One: The Phantom Menace crossed $1 billion, becoming the eleventh film to do so and the first Star Wars film to cross said benchmark. Obviously there is inflation and 3D price-bumps to figure, but just remember that The Phantom Menace’s adjusted-for-inflation grosses from 1999 would equal about $664 million in domestic grosses alone (it earned $431 million in the summer of 1999, the second-largest grossing first-run film behind Titanic at that point). And don’t forget that a number of major fantasy films, chiefly the first three Star Wars films, Raiders of the Lost Ark, and E.T.: The Extra Terrestrial, have had several theatrical releases since their initial respective debuts.
In the days before VHS became mainstream, it was not uncommon for popular films to show up repeatedly at a theater near you. With the apparent consumer appeal of 3D-converted re-releases, we are seeing a return to what may be a revolving door atop the list of all-time box office champions.
One immediate effect of these 3D-converted releases is the fact that a number of benchmarks will be arbitrarily altered as a result of these successful re-releases. If Titanic earns $161 million in the US during its 3D-release this April, it will swap places with Avatar (now at $760 million) at the top of the domestic box office chart. We all witnesses how The Lion King added $166 million to its international coffers to leapfrog several places up the domestic and worldwide list, ending as the biggest-grossing cartoon of all-time on both fronts. Should this September’s 3D release of Finding Nemo proved as popular (if not more-so), we could again see another rearranging of the list for top-grossing cartoons. Hell, if Warner Bros cares (they probably don’t), they may try to do some kind of Dark Knight re-release in early July to get fans pumped for the third installment, which may allow the film to make up whatever ground its lost to the Star Wars prequel.
What if Warner Bros. decides to invest in [...]

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