April 19, 2014

Tag Archives: Marketing

Steven Spielberg’s “Lincoln” unveils an official poster – OSCARS

By Sean O’Connell
Hollywoodnews.com: Oscar prognosticators penciled Daniel Day-Lewis into a Best Actor slot ever since it was first revealed that the incredible actor would portray Abraham Lincoln in a biography directed by Steven Spielberg. The convergence of talents all but guarantees multiple Oscar slots for the film, “Lincoln,” which reaches theaters on Nov. 9.
Of course, we won’t know for certain how many Oscar slots for which “Lincoln” can contend until we’ve seen the film. Picture and Director seem possible, obviously, which Actor appears to be a slam dunk.
Disney is dancing around a full trailer for “Lincoln,” which has to arrive soon. In the meantime, we have seen an official photo of the actor in the presidential role. And today, we get a poster. See it below.
A trailer could solidify “Lincoln” as a frontrunner for Best Picture gold. Or, at the very least, it could clarify the film’s position in the ever-changing Oscar race. But for right now, that stark, black-and-white poster is a glorious step in the right direction for a film we are chomping at the bit to see.
“Lincoln” arrives in theaters on Nov. 9, expanding to more theaters on Nov. 16. What do you think of the first official poster?

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Why is Penn off the radar for his performance in This Must Be the Place

by John H. Foote

HollywoodNews.com: Why is Penn off the radar for his performance in This Must Be the Place, which opens in November?
The trailers have been circulating for more than a year now, and it is a Penn we have never seen before! Wearing a jet black fright wig, his face pasty white, his eyes lonely and sad and speaking in a voice that is best described as monotone and dead, he is the ultimate totally burned out rock star, bored with life because he has simply lived too much of it!! This is just the trailer, and yet one gets the impression Penn is doing work, again, that we have not experienced from him.
This is what I enjoy about Penn as an actor, he constantly takes the audience places they have never before been with him, creating characters that are diverse and original, never doing the same thing twice. Like all the great actors he thrives on challenge, and does not suffer fools. A complete professional, he shows up ready to work, with strong opinions as to how he will play the part, and the finest directors know it is wise to turn him loose and let him create.

To read more go to www.awardscircuit.com
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Ang Lee’s “Life of Pi” Trailer

By Robert Hamer
HollywoodNews.com: Since Ang Lee’s involvement was first announced, Life of Pi had been near – if not at – the top of nearly every Oscar prediction on the web (including from yours truly). With the first trailer hitting the web this morning, buzz no doubt will only intensify from here.
In case you’ve been out of the loop for the past several months, Lee’s latest is an adaptation of the 2001 bestseller about a young man stranded on a lifeboat with a tiger that ends up being about God and the meaning of life as seen through the myriad viewpoints of Christianity, Islam and Hinduism.

To read more go to AWARDSCIRCUIT.COM
Photo By Jake Nett
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The Expendables 2 are back! Track ‘em, find ‘em, kill ‘em

HollywoodNews.com: They’re back! and it’s time to reload! Download the trailer for this summer’s highly anticipated sequel, THE EXPENDABLES 2, featuring more action (and explosions) than ever before! Everyone is expendable and the crew has a plan. Track ‘em, find ‘em, kill ‘em.

The Expendables are back and this time it’s personal…
Barney Ross (Sylvester Stallone), Lee Christmas (Jason Statham), Yin Yang (Jet Li), Gunnar Jensen (Dolph Lundgren),Toll Road (Randy Couture) and Hale Caesar (Terry Crews) — with newest members Billy the Kid (Liam Hemsworth) and Maggie (Yu Nan) aboard — are reunited when Mr. Church (Bruce Willis) enlists the Expendables to take on a seemingly simple job.
The task looks like an easy paycheck for Barney and his band of old-school mercenaries. But when things go wrong and one of their own is viciously killed, the Expendables are compelled to seek revenge in hostile territory where the odds are stacked against them. Hell-bent on payback, the crew cuts a swath of destruction through opposing forces, wreaking havoc and shutting down an unexpected threat in the nick of time ? six pounds of weapons-grade plutonium; enough to change the balance of power in the world. But that’s nothing compared to the justice they serve against the villainous adversary who savagely murdered their brother.
THE EXPENDABLES 2 will be in theaters everywhere August 17th, 2012
Official Twitter Page: https://twitter.com/#!/Expendables2
Official Facebook: http://www.facebook.com/TheExpendablesMovie
Official Website: http://www.theexpendables2film.com/
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Hollywood 2012 Best New Movie Trailers

HollywoodNews.com:Check out this year’s best movie trailers.
Featuring all of the new and amazing trailers from this past month, from the adorable and viral “Despicable Me 2″ trailer to action films like “Battleship” and “Abraham Lincoln: Vampire Hunter.”
We hope you enjoy it.

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Twilight Saga: Breaking Dawn – Part 2 teaser Trailer

HollywoodNews.com: Summit Entertainment’s highly anticipated THE TWILIGHT SAGA: BREAKING DAWN – PART 2 will debut a teaser trailer in theaters with Lionsgate’s THE HUNGER GAMES on March 23, 2012.
The next and final chapter in THE TWILIGHT SAGA, THE TWILIGHT SAGA: BREAKING DAWN – PART 2 will arrive in theatres on November 16, 2012. Academy Award® winner Bill Condon directed both the first and second part of the two-part finale starring Kristen Stewart, Robert Pattinson and Taylor Lautner. The project, based on the fourth novel in author Stephenie Meyer’s “Twilight” series, was written by Melissa Rosenberg with Wyck Godfrey, Karen Rosenfelt and Stephenie Meyer producing.

About THE TWILIGHT SAGA film series
THE TWILIGHT SAGA film series stars Kristen Stewart and Robert Pattinson and tells the story of 17-year-old Bella Swan who moves to the small town of Forks, Washington to live with her father, and becomes drawn to Edward Cullen, a pale, mysterious classmate who seems determined to push her away. But neither can deny the attraction that pulls them together…even when Edward confides that he and his family are vampires. The action-packed, modern day vampire love story TWILIGHT, the first film in the series, was released in theatres on November 21, 2008 to a blockbuster reception. The second installment of the film franchise, THE TWILIGHT SAGA: NEW MOON was released November 20, 2009 the third installment, THE TWILIGHT SAGA: ECLIPSE was released June 30, 2010, and THE TWILIGHT SAGA: BREAKING DAWN – PART 1 was released on November 18, 2011.
Photos by Summit Entertainment
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Cartier Unveils Cinematic Jewel

HollywoodNews.com: the House of Cartier showcased its standout creativity and innovation with the international online release of “L’Odyssee de Cartier” – a three-and-one-half minute film that chronicles Cartier’s 165 years of rich history, offering viewers a tour of the one-of-a-kind jeweler’s cultural influences that include France, Russia, China and India. Making its U.S. television debut on Sunday, March 4, “L’Odyssee de Cartier” – directed by one of the world’s leading advertising directors, Bruno Aveillan – will air in its entirety during prime time on national TV networks.
The film tells the story of the jeweler’s unique history, from its beginnings as a jeweler to European royalty to its modern-day worldwide luxury status. It reveals a glimpse into an imaginary world inhabited by Cartier’s designs, under the watchful gaze of its familiar muse, “La Panthere” (The Panther). The film features many of Cartier’s most enduring and iconic designs, including the “Tutti Frutti” style, jewelry of the Maharajas and a reference to the Santos watch, which was the first modern watch designed to be worn on the wrist.
The original score for “L’Odyssee de Cartier,” which was composed and arranged by renowned orchestrator Pierre Adenot, was recorded at London’s legendary Abbey Road studios. Supermodel Shalom Harlow portrays the “Lady in the Mansion” and modern-day muse, embodying the spirit of the Cartier woman – elegant, passionate and independent. The filming took place over the three months with a crew of 60 people on location.
“The Panther in the film is the ultimate emblem of Cartier’s jewelry expertise and a symbol of strength and freedom,” said Emmanuel Perrin, President and CEO of Cartier North America. “Regal and charming, she is aware of the world around her and follows her instinct with a sharp emerald eye, ready to pounce and enjoy life to the fullest.”
Since its inception in 1847, the House of Cartier established its name around the world. The Cartier brothers were among the first to create a global business with Louis Cartier remaining in Paris to oversee the boutique at 13 Rue de la Paix (1899), Jacques opening a boutique at 175 New Bond Street in London (1909) and Pierre establishing the U.S. business with a boutique on Fifth Avenue in New York (1909).
Discovering the world was a passion shared by the three brothers, who forged friendships with legendary figures whom they met throughout their travels. The film retraces the cultural influences and exceptional encounters [...]

Spider Man Footage and New Trailer For Fans Around The World

HollywoodNews.com:Sony Pictures Entertainment today unveiled an extended look at the upcoming movie the Amazing Spider-Man, by bringing it directly to the fans in 13 cities around the world in anticipation of the launch of the film?s new trailer online tomorrow beginning at 3 AM EST / 12 AM PST, it was announced today by Marc Weinstock, president, Worldwide Marketing for Sony Pictures.
The Amazing Spider-Man will be released in theaters nationwide on July 3, 2012. With Andrew Garfield (Peter Parker/Spider-Man) in New York, director Marc Webb in Los Angeles, Rhys Ifans (Dr. Curt Connors) in London, and Emma Stone (Gwen Stacy) along with producers Avi Arad and Matt Tolmach in Rio de Janeiro, the filmmakers and lead cast came together via satellite to answer questions and show the fans the 2½-minute trailer as well as a special extended sneak preview of the film. In addition to LA, New York, London, and Rio, audiences gathered in Mexico City, Berlin, Rome, Madrid, Paris, Moscow, Tokyo, Seoul, and Sydney to see the filmmakers? presentation as well as the footage and trailer. The new trailer will be available online tomorrow, beginning at 3 AM EST / 12 AM PST, at www.TheAmazingSpiderMan.com. Fans can also follow the action on Twitter @SpiderManMovie and include hashtag #AmazingSpiderMan. The trailer debuts in theaters this weekend.
Commenting on the announcement, Weinstock said, ‘As we were looking to debut the next trailer, it was important to us to share it with some of our most dedicated fans first. We’re thrilled that we were also able to bring our cast and filmmakers together with moviegoers from all over the world to premiere the trailer and give them a special sneak peek at some extended footage.’
Photo by Sony Pictures
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The Hunger Games: Lionsgate releases a spoiler-free second trailer

By Scott Mendelson
HollywoodNews.com: I have now seen three Hunger Games previews, the teaser, the wonderful full trailer from a few months ago, and now this 69-second second trailer. And I still know next-to-nothing about how the film plays out.
I know the concept, I know large chunks of the first and second act, and I know some of the actors I can expect to see. Other than that, nadda. No mega-money shots from the climax, no thrill-spilling montage, no expository narration or on-screen text. That, ladies and gentlemen, is how you market a would-be franchise. You explain the core story, you tease a character relationship or two, offer a few tantalizing bits and pieces, and you get out. This final teaser, combined with the news that the film will play in IMAX for the first week of release, is a sign that Lionsgate feels it has the goods and can deliver not just to the fans of the source material but to general audiences as well. The Hunger Games opens on March 32rd.
As always, we’ll see… Oh, and the IMAX press release is after the jump.
To see trailer and read more go to Mendelson’s Memos

Elizabeth Banks narrates the “Man On a Ledge” trailer – MUST SEE

By Sean O’Connell
Hollywoodnews.com: More studios (and their marketing departments) need to try this: Elizabeth Banks, clever and beautiful star of this weekend’s “Man On a Ledge,” watches the film’s trailer and gives a running commentary.
Brilliant.
Banks doesn’t get into too many details. And if anything, I think she holds back on really unleashing her hilarious opinions. If you’ve seen Banks on “30 Rock” or “Scrubs,” you know she can be fall-down funny.
And right around the 1:45 mark, when she starts talking about how badly she still wants to “tap” her handsome co-star Ed Harris, you start to think that Banks is going to rev up and get really funny. Too bad the clip is so short.
We can only hope the DVD comes with a feature-length Banks commentary.
Until then, here’s Banks commenting on her new film, “Man On a Ledge,” while watching the trailer. It sounds so simple. And yet, it’s so clever. The movie stars Sam Worthington, Jamie Bell, Ed Harris, Elizabeth Banks and Ed Burns in the story of an ex-cop who plans a heist so he can prove to the world that he’s innocent of a serious crime. It opens everywhere on Friday, Jan. 27.

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