Lacoste’s New Wave

Lacoste Fall

Lacoste Fall

Christophe Lamaire vision of fall 2010 is of a sporty youth attending smart drink soirees, where everyone is the epitome of health, and favors bright New Wave hues. Most people recognize this brand from its famous crocodile logo, earned by founder and champion tennis player René Lacoste because he used to take a crocodile bag onto court. And Lemaire is not someone to run away from the obvious, so he equipped his backdrop with a flashing crocodile, whose colors matched the fashion on the runway.

To read more Yahoo! News, by Godfrey Deeny


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