PGA schedules “Produced By Conference” for June

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The producers behind such hit films “Avatar,” “Alice in Wonderland,” and “The Dark Knight” as well as popular TV shows like “Mad Men” and “The Simpsons” are just a few of the filmmakers scheduled to be on hand June 4-6 when the Producers Guild of America holds its second annual Produced By Conference at 20th Century Fox Studios.

Last year’s inaugural conference was sold out and PGA President Marshall Herskovitz said that proves the conference “has quickly established itself as a preeminent industry event, as well as an important initiative for the guild, as it brings together our amazing producer community in one place, at one time, creating a host of learning opportunities for all of us.”

“Only in its second year, the Produced By Conference has exceeded my wildest expectations, in its scope and service,” said the event’s co-chair, Gale Anne Hurd.

She added that the “role of the producer is a critical one, and through our various programming elements we hope this importance and relevance resonates with our fellow producers, as well as the larger entertainment industry.”

The 2010 Produced By Conference will feature over 30 conference sessions designed to provide all producers with valuable career tools and insights necessary in today’s competitive marketplace. The annual event features an extraordinary program of esteemed speakers, seminars, networking opportunities, social events and exhibitors.

The list of featured speakers includes some of the entertainment industry’s most renowned producers including: Darla Anderson and a producing team from Pixar, Mark Cuban (Chairman & President, HDNet, LLC), Tracey Edmonds (“New in Town,” “Soul Food”), Gary Goetzman (“Where the Wild Things Are,” “Mamma Mia!”), Jeff Gomez (Transmedia Producer, “Avatar,” “Pirates of the Caribbean”), Mark Gordon (“2012,” “Grey’s Anatomy”), Brian Grazer (“The Da Vinci Code,” “A Beautiful Mind”), Charlie Haykel (61st Primetime Emmy Awards), Marshall Herskovitz (“Blood Diamond,” “The Last Samurai”), Grant Heslov (“Good Night, and Good Luck,” “The Men Who Stare at Goats”), Charlotte Huggins (“Journey to the Center of the Earth”), Gale Anne Hurd (“The Incredible Hulk,” “Armageddon”), the producing team from “The Simpsons,” including James L. Brooks, Al Jean, and Matt Selman, Mark Johnson (“The Chronicles of Narnia”), Hawk Koch (“Primal Fear,” “Heaven Can Wait”), Gary Lucchesi (President, Lakeshore Entertainment; the “Underworld” franchise), Don Mischer (“We Are One: The Obama Inaugural Celebration at the Lincoln Memorial”), David V. Picker (“Lenny,” “The Jerk”), Charles Roven (“The Dark Knight,” “Get Smart”), Stephanie Sperber (President, Universal Partnerships and Licensing), Paula Wagner (“Mission: Impossible” series ” I, II & III”), Matthew Weiner (“Mad Men”), Richard Zanuck (“Jaws,” “Driving Miss Daisy,” “Alice in Wonderland”) and John Ziffren (“Greek,” “Make It or Break It”).

Various keynotes, panel discussions and special mentoring roundtables are slated to take place throughout the weekend. Among the many topics to be discussed are financing, distribution, development, brand integration, green productions, scripted and reality television, live entertainment, 3D and transmedia storytelling, new media and videogame development, and much more. Last year?s sold out conference connected more than 1,200 producing professionals. Interested participants can register online at

In connection with PBC, the PGA is also once again sponsoring the Producers Challenge contest. Participants are invited to submit their work in four separate categories ? narrative short films, documentary short films, independent webisodes and studio and network-produced webisodes (a new category this year). A jury composed of award-winning producers will select the finalists and winners, each of whom will be invited to screen their work for attendees at the 2010 PBC event, as well as receive some great prizes including a mentoring lunch with an A-list producer, an all-session badge to PBC 2011, and more. The deadline for Producers Challenge submissions is April 30, 2010.

?The Producers Challenge is an exciting contest that offers burgeoning filmmakers the chance for unprecedented access to some of the industry?s leading producers, providing both education and opportunity for aspiring storytellers,? said Rachel Klein, PBC event co-chair.

PBC is an annual event sponsored, produced and managed by the PGA. All profits from PBC are reinvested into industry member services, including education, industry promotion, production standards development, market research and legislative advocacy.
For 2010 PBC program details and further information, visit

The Producers Guild of America is the non-profit trade group that represents, protects and promotes the interests of all members of the producing team in film, television and new media. The PGA has over 4,000 members who work together to protect and improve their careers, the industry and community by providing members health benefits, enforcing workplace labor laws, the creation of fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts. The PGA hosts important industry events including the annual PGA Awards and the Produced By Conference. For more information, visit

About Robert W. Welkos

Executive Editor: Robert W. Welkos is an award-winning journalist who covered the entertainment industry for 15 years as a staff writer for the Los Angeles Times. During this span, he wrote extensively about the movie industry from turmoil in the executive suites, the Academy Awards and Golden Globes, and box office hits and bombs to visits to movie sets as well as profiles of top stars and A-list directors, cutting edge features on the newest indie films and visits to famous film festivals like Sundance and Cannes. Prior to entertainment, Welkos worked as a reporter and assistant city editor in The Times’ Metro section where he undertook major investigations for the paper as well as covering breaking news and writing in-depth features. Before joining The Times, he worked for the Associated Press in Reno, Nevada, and City News Service in Los Angeles.

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