“Alice” should be big box office

johnny depp alice in wonderland

Industry insiders say Disney has again performed brilliantly in marketing a movie – this time director Tim Burton’s visual feast “Alice in Wonderland” starring Johnny Depp.

But while the film is expected to open way above $60 million in North America this weekend, the critics haven’t been too kind.

The Rotten Tomatoes website notes that a middling 58% of the reviews it sampled have been approving of “Alice in Wonderland.” The website’s consensus: “Tim Burton’s ‘Alice’ sacrifices the book’s minimal narrative coherence, and much of its heart, but it’s an undeniable visual treat.”

The Daily Telegraph in London called the film “a letdown.” Kenneth Turan of the Los Angeles Times wrote: “One pill makes you larger and one pill makes you small, and the pills Tim Burton gives you don’t do very much at all.” The New York Observer went as far as suggest that it might be time for Depp and Burton “to start thinking about seeing other people.” Roger Ebert said it plays out “better as an adult hallucination, which is how Burton rather brilliantly interprets it until a pointless third at flies off the rails.”

Burton’s biggest opening to date was 2001’s “Planet of the Apes” with $68.5 million while his 2005 film “Charlie and the Chocolate Factory,” starring Depp, opened to $56.2 million. Moviegoers have also grown to love Depp’s off-kilter characterizations like Jack Sparrow in “Pirates of the Caribbean” and its sequels.

About Robert W. Welkos

Executive Editor: Robert W. Welkos is an award-winning journalist who covered the entertainment industry for 15 years as a staff writer for the Los Angeles Times. During this span, he wrote extensively about the movie industry from turmoil in the executive suites, the Academy Awards and Golden Globes, and box office hits and bombs to visits to movie sets as well as profiles of top stars and A-list directors, cutting edge features on the newest indie films and visits to famous film festivals like Sundance and Cannes. Prior to entertainment, Welkos worked as a reporter and assistant city editor in The Times’ Metro section where he undertook major investigations for the paper as well as covering breaking news and writing in-depth features. Before joining The Times, he worked for the Associated Press in Reno, Nevada, and City News Service in Los Angeles.

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  • March 5, 2010 | Permalink |

    Even if everyone rags on this movie, you know everyone is going to see it because its Johnny Depp and Tim Burton…..

  • March 5, 2010 | Permalink |

    I agree, anything between the two of them is always on some level of brilliant

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