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OK Go leaves EMI to start Paracadute Recordings

BY LINELLE SCHULTZ

OK Go has left EMI to go form their own independent label entitled Paracadute Recordings. This move allows them to have total control over their recent album, “Of the Blue Colour of the Sky.”

Below is the statement from EMI:

“OK Go, the band whose inventive internet campaigns and self-directed music videos have set records and won the band a GRAMMY® Award, and EMI Music’s Capitol Records, the band’s label since 2001, have agreed to part ways by mutual agreement. OK Go has formed their own independent label, Paracadute Recordings. They will take on all distribution and promotion functions for their latest album, Of The Blue Colour Of The Sky, which was released in January. ‘We’d like to thank the people at EMI Music who have worked so hard on our behalf,’ said OK Go singer Damian Kulash. EMI Music said: ‘We’ve really enjoyed our relationship with OK Go. They’ve always pushed creative boundaries and have broken new ground, particularly with their videos. We wish them the greatest success for the future.’”

Some discrepancy broke out between EMI and the band when EMI and Youtube decided to disable the embedding feature on their music videos online. Since the band has become known for their creative videos, this obviously hurt their publicity greatly. The band released the following statement in the New York Times stating, “When EMI disabled the embedding feature, views of our treadmill video dropped 90 percent, from about 10,000 per day to just over 1,000. Our last royalty statement from the label, which covered six months of streams, shows a whopping $27.77 credit to our account.”

Below their latest creative music video:

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