Twilight: Frontier Airlines Might Name It’s Mascot “Bella”!

By Tracy Rosenfield After Midwest Airlines and Frontier Airlines merged under the name “Frontier”, the airline added a badger to the planes’ tails to placate some potentially angry Midwest Airlines fans.

To involve frequent flyers in the merger, Frontier Airlines is holding a contest to name the badger. The finalists are “Buddy”, “Cookie” and “Bella”.

In a recent post, discussed how the name “Bella” has significantly risen in popularity among baby names due to “Twilight”. Little did we know it’s apparently also risen in popularity among airlines.

Having worked at an airline myself, I can tell you that no airlines, at least when I worked there, named their logo or mascot. Can you image if the “AA” that appears on American Airlines planes was named “Charlie”? Or the flag that appears on U.S. Airways planes was named “Uncle Sam”? The closest any airline has come to having a human name as part of its marketing is the now defunct branch of United Airlines, “Ted”. Clearly, the name didn’t help its success.

By naming the badger Bella, “Twilight” fans will ensure the teen’s household name far outlasts the final film, “Breaking Dawn” (as long as the airline stays around).

Do you believe the badger should be named after Kristen Stewart’s “Twilight” character or do you think the name should remain only as part of the movie?

I’m going to go check with my Magic 8 Ball, “Johnny Castle”.

If you’d like to vote on the badger’s name, visit

Images Summit Entertainment


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  • May 30, 2010 | Permalink |

    Midwest Airlines’ mascot had a name. He was a chocolate chip cookie, and his name was Chip.

  • May 30, 2010 | Permalink |

    All of the animals on the tail end of Frontier planes have names. Bella would just be one of many. They announce it at the beginning of each flight. I guess this is a new animal (the badger) and I’m sure it will get some attention being named Bella.

  • May 31, 2010 | Permalink |

    Wow, this author obviously didn’t research this subject at all. Frontier has a different animal on each aircraft with a name not just one “mascot”. They have commercials involving the animals talking to each other. It has been the most successful ad campaign in the industry. In fact, they just won an Effie Award for “Sustained Success”.

  • May 31, 2010 | Permalink |

    Hi Alexis,

    Thank you for the comment. I have 11 years of travel marketing experience and am familiar with Frontier’s campaign. As I mentioned in my post, when I worked at an airline (many years ago), there were no named mascots that were successful. Frontier is indeed an exception and has proven successful. The article was more about the question of whether or not the badger mascot should be named Bella. But I do appreciate the additional feedback.


  • June 3, 2010 | Permalink |

    One of my points was that it’s not a “Mascot” it’s just an animal on one of the many tails. I do think however that the 3 choices are pretty lame. Oh, just FYI, you have to be a resident of Wisconsin in order to vote on the names of the badger.

  • June 3, 2010 | Permalink |

    I also don’t understand why you would compare naming animals to naming logos on other airlines tails. They’re animals, not letters or symbols. Comparing the 2 makes no sense to me.

  • June 11, 2010 | Permalink |

    Frontier is NOT the first airline to name its planes – although Frontier has probably the coolest marketing campaign and I absolutely LOVE the animal tails – lets get a manatee tail next since Frontier flys to 6 different Florida airports.

    Valuejet had “Critter”, they would have been successful if they didn’t have that crash in the Everglades as they are still around just under the name Air Tran now.

    Fed Ex name its aircraft after children of employees.

    Lauda Air in Austria named their aircraft after famous Austrians like Mozart, Falco etc

    Japan Airlines and Alaska Air have the Disney planes, US Airways and Air Tran have the sports team paint jobs, Southwest has the state flag planes

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