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Jimmy Fallon’s nightmare: “Late Night” ratings drop 20% since May ’09

Hollywoodnews.com: In the wake of NBC’s late night shell game between Jay Leno and Conan O’Brien, news hits that the network is now worried about the ratings of Jimmy Fallon’s “Late Night” show which have dropped 20% since its debut last May.

Total viewers for Fallon have declined to 1.63 million and he’s being whipped by ABC’s Jimmy Kimmel and CBS’s Craig Ferguson who respectively each draw 1.7 million-plus viewers.

One TV industry source tells Page Six, “NBC executives are concerned about the ratings drop and are doing all they can to promote Fallon . . . They’re even dragging him out of bed in the morning to do the ‘Today’ show to promote his own show.”

NBC attributes Fallon’s loss of viewers to the swapping of Leno with O’Brien. Fallon benefitted at the start from Leno’s farewell show. This is a bogus theory, because Leno has returned as Fallon’s lead-in for the last three months – arguably his ratings would uptick, No?

An NBC source further tells Page Six, “The network is more interested in the key demographic, the 18- to 49-year-olds, among which Fallon beats Ferguson and Kimmel night after night.”

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One Comment

  • July 24, 2010 | Permalink |

    Jimmy needs a makeover plain and simple, production wise. The Roots band is fabulous and we can just leave it at that because they help the show.Jimmy Fallon is a great talent and a personality plus. Someone on the staff should advise him not to furrow his brow because it makes him look angry. Basically, Jimmy is in the right church but the wrong pew. Anybody even his thirty something age would dial turn him as a result of the silly games, videos and mirror licking contests that flood the show with material designed for college age kids who are asleep at that hour. He has to elevate the maturity of his show and leave out the gong stuff. What I am saying to summarize is that NBC is playing to the wrong demographics,.

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