Twiwho? Twilight Gets Eclipsed by Harry Potter

By Hanako M. Ricks You knew this was coming.

In a week that should have been totally dominated by the cinematic release of “The Twilight Saga: Eclipse,” people worldwide are talking more about a two-and-a-half minute trailer for “Harry Potter and the Deathly Hallows.”

On Monday, June 28, Warner Bros. (in what I personally think was a brilliant marketing move) released the first full-length, theatrical trailer for Deathly Hallows. The trailer included phrases like “worldwide phenomenon” and “the movie event of a generation”, which contributed to the excitement among Potter fans worldwide. Twenty-four hours after the trailer was released, “Deathly Hallows trailer” and “Harry Potter trailer” were the top two trending topics on Twitter. Three days later – another Potter related phrase, “Expecto Patronum” took over the top spot.

The Twilight Saga: Eclipse was released in theaters at midnight on June 30; however, there has been nothing Twilight-related on the trending topics list at all this week. (Ironically enough, Eclipse was the only movie to have the Deathly Hallows trailer screened in the previews.)

Twitter is not the only indication that Potter fandom has stepped up and made itself known.

Last month, MTV premiered both a new clip from Eclipse, and a teaser trailer from Deathly Hallows, both which received enormous response from the fans. The next day, EW Online posted a poll asking which clip looked better. I just checked the results again: Harry Potter still leads with an overwhelming 88%.

EW Online also recently posted a poll on their website, asking whether site visitors were fans of Potter, Twilight or both. The results so far are: Harry Potter (58%), Both (37%), and Twilight (5%).

There are an overwhelming number of sites and polls out there, all asking the same thing from fans, which is better? What is your opinion? Were you excited to see Eclipse, or were you one of the HP fans who were more excited to see the Deathly Hallows trailer on the big screen? Potterholic or Twi-hard, which one are you?

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One Comment

  • July 27, 2010 | Permalink |

    I’m a bit of both, but that Deathly Hallows trailer pushed me towards HP more. It was AMAZING. Even the people in the theaters were amazed by it.

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