Jay-Z, Sade tapped from September’s Black Ball NY event

By Sean O’Connell
Hollywoodnews.com: In the New York area? This sounds like a show that can’t be missed.

Keep a Child Alive co-founders Leigh Blake and Alicia Keys announced today that Sade and Jay-Z will be performing at KCA’s seventh annual star-studded Black Ball NY event, taking place on Sept. 30, at the Hammerstein Ballroom in New York City.

This year’s Black Ball, with title sponsorship by COVERGIRL, follows on the heels of the successful Black Ball London that occurred on May 27, with performances by Kasabian and Bryan Ferry. The Black Ball has generated over $10 million since 2004.

“Sade? Jay-Z? Both icons and both major influences of mine. I am overwhelmed by their generosity in helping us continue the tradition of making the Black Ball the best fundraiser in NYC. There are more surprises coming up! Stay tuned!” said Alicia Keys after hearing the announcement.

This year’s celebrity host will be announced in the coming weeks.

Founded in 2003, KCA provides lifesaving AIDS treatment, care and support to children and families affected by HIV/AIDS in Africa and India . KCA currently funds ten clinical and orphan care centers in India , Kenya , Rwanda , Uganda and South Africa . To date, KCA has served over 250,000 people.

Tables/tickets for the event are on sale and can be purchased by calling 718-965-1111. For more information, visit www.keepachildalive.org.

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