Xbox LIVE strikes ticketing deal with

By Sean O’Connell Great news for video-game enthusiasts who don’t appreciate long lines at the movie theater., one of the largest online movie-ticketing resources, announced this morning that the company has been selected as the first to provide an online movie ticketing solution through the Microsoft Xbox 360 video game and entertainment system. The site will integrate new technology into movie studio experiences and advertisements currently running on Xbox LIVE.

Imagine this. A “Scott Pilgrim vs. The World” ad sits atop your Xbox LIVE page. Instead of haggling with a theater vendor, you just click the ad, download all of the relevant movie content, and move on. In addition, users also will be able to activate a Microsoft Tag via their mobile phone which will direct them to a co-branded Web site to purchase tickets through all domestic theater partners.

“Working with Microsoft and the Xbox brand exposes to an entertainment-driven audience, providing the perfect opportunity to engage like-minded users with our online movie ticketing solutions,” said Joel Cohen, CEO or

“We’re excited to be the first company allowing users the opportunity to interact with a movie advertising experience on Xbox LIVE and easily convert it into an online ticket purchase via their mobile device,” Cohen continued.

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