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Weezer partners with Cinder Block for merchandising needs

HollywoodNews.com: Weezer has just announced that they have partnered with Cinder Block, the world’s leading independent music merchandiser, to take care of their worldwide merchandising needs. Weezer kicks off its “Memories” tour this month in Los Angeles in support of its latest release, Hurley. In addition to servicing its touring business, Cinder Block will provide the band with its web store, retail distribution and licensing solutions. Weezer’s signing brings the band’s merchandising business back to Cinder Block, where it worked for the better part of the 2000s.

2010 has been a banner year for Cinder Block. In addition to re-signing Weezer, the company has inked deals with several other top tier and emerging acts such as The National, Phoenix, Coheed and Cambria, and Alkaline Trio. Cinder Block is also the official merchandise home for artists and tours like Kid Rock, The Pixies, Flogging Molly, Yeah Yeah Yeahs and the Vans Warped Tour. The company’s success has stemmed from its collaborative approach to working with artists, placing special emphasis on customer service, creative business solutions, and quality designs. “We’re happy to welcome back Weezer to the Cinder Block family of artists,” said Michael Kromnick, Cinder Block’s Chief Operating Officer. “The signing is a testament to our creative art staff and strong artist relations team, and we look forward to providing the highest level of service to Weezer and its fans.”

“Cinder Block is proud to be the independent merchandising solution for the industry. We take a comprehensive approach to our clients’ merchandising needs by offering superior service, an integrated e-commerce platform and a detailed marketing plan backed by strong relationships to drive retail sales,” said company founder and president, Jeffery Bischoff. “We’re glad to see that both new relationships and old friends recognize Cinder Block as the complete solution for their merchandising needs.”

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